Going Against Your Intuition
Apple has been in the news a lot lately. Or, perhaps better to say, a lot more than usual.
There’s no doubt that Apple has done a ton to shape the equipment we use today. They have undoubtedly simplified how many gadgets work. But part of the Apple mystique has been about “intuitive” interfaces, and I’d like to pry more deeply into that issue and even put forth the heresy that Apple is no more intuitive than any other company. In fact, you could argue that some of its thinking might … Read More → "Going Against Your Intuition"

