Sticky Business
It never makes the marketing materials. You don’t see an ad saying “New Super RISC Core is Stickier than Ever!” There is generally no mention of the word “sticky” in datasheets, white papers, or application notes. Suppliers of Intellectual Property (IP) cores (the overly-broad label that’s commonly applied to pre-engineered components that you can drop into your design, saving time, errors, and design effort) tout the speed, configurability, reliability, density, and power efficiency of their offerings, but never the “stickiness.” Unless you listen carefully to conversations in hallways, meeting … Read More → "Sticky Business"


