Auto Market Assault
With today’s automobiles acting as mass-produced rolling showcases of electronic technology, winning sockets in automotive electronics applications has become a major goal of just about every semiconductor company. The draw is enormous. In many countries, consumers pour a huge chunk of their monthly budgets into automobiles, and the percentage of that money that flows into electronics is also rapidly increasing. We have reached a sweet spot in electronic technology capabilities where the number of new, useful features that can be added to automobiles with advanced electronics is exploding.
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