Can Engineers Change the World?
The story is often told, by both participants, that when Steve Jobs recruited John Scully from Pepsi to Apple he asked if he wanted to “sell sugar water for the rest of your life or come with me and change the world?” Do engineers change the world?
Firstly, a brief note on terminology. Engineer, in this context, is broadly defined as someone who builds new technology. (Not, as one company in England said a few years ago, a man who will come and retune your television set.) This is perhaps a broader definition than that … Read More → "Can Engineers Change the World?"

