“The real secret of success is enthusiasm.” – Walter Chrysler
Last week I interviewed a real, live, professional race car engineer for the famous Andretti racing team, whose workshop and garages are based just outside the equally famous racetrack at Indianapolis. And what’s the first thing I learned?
Read More → "Making a Connection"
It’s coming. He knows it is. It’s only a matter of time before it buries him. His story is not unique. It’s been played out in our industry over and over again. He’s suffering from BUAMODS – or – Buried Under A Mountain Of Data Syndrome. But what’s the cure for this ailment? How do we dig ourselves out from underneath this mountain of analytics? In … Read More → "Scaling the Analytic Mountains"
We engineers like things we can count and measure. Our professional comfort zone is in the metrics, multipliers, and deltas – hard data on which we can rest our reassurances that we’ve progressed – solved the world’s problems one bit at a time. Moore’s Law, of course, is a solid long-arc barometer for the engineering collective – a sequence of numbers on which we can hang our collective hats – … Read More → "Watching the Weightless"
“You must unlearn what you have learned.” – Yoda
Learning something new is hard. But un-learning something is even harder. It’s tough to convince people of something they think they already know.
This kōan-like axiom comes into play whenever we design a user interface. A good UI leverages the user’s preconceived notions of how things should work, while avoiding the subtler … Read More → "Ignorance Is Bliss"
“Fool me once, shame on you. Fool me twice, shame on me.” – traditional proverb
Let the culling commence.
There is apparently no “IoT” in “Intel.” For the umpteenth time, Intel has killed off an embedded product that it all-too-recently hyped as the greatest thing since canned beer. You live and you learn.
Just a few days after it toe-tagged Read More → "Intel Kills Off Embedded Boards"
We all know that cybersecurity, software piracy, and IP theft are becoming bigger and bigger problems in today’s semiconductor industry. But what can we do about it? Dragging our heels and pretending that it’s not a problem isn’t really working out so well, and those cyber thieves are only getting more sophisticated. In this week’s Fish Fry, we welcome Ted Miracco (CEO … Read More → "IP Thieves at the Gate"