fresh bytes
Subscribe Now

Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created 7 million unique jars that were sold throughout Italy.

Continue reading at The Verge

Leave a Reply

featured blogs
Jul 12, 2024
I'm having olfactory flashbacks to the strangely satisfying scents found in machine shops. I love the smell of hot oil in the morning....

featured video

Unleashing Limitless AI Possibilities with FPGAs

Sponsored by Intel

Industry experts discuss real-world AI solutions based on Programmable Logic, or FPGAs. The panel talks about a new approach called FPGAi, what it is and how it will revolutionize how innovators design AI applications.

Click here to learn more about Leading the New Era of FPGAi

featured paper

Navigating design challenges: block/chip design-stage verification

Sponsored by Siemens Digital Industries Software

Explore the future of IC design with the Calibre Shift left initiative. In this paper, author David Abercrombie reveals how Siemens is changing the game for block/chip design-stage verification by moving Calibre verification and reliability analysis solutions further left in the design flow, including directly inside your P&R tool cockpit. Discover how you can reduce traditional long-loop verification iterations, saving time, improving accuracy, and dramatically boosting productivity.

Click here to read more

featured chalk talk

Connectivity Solutions for Smart Trailers
Smart trailers can now be equipped with a wide variety of interconnection systems including wire-to-wire, wire-to-board, and high-speed data solutions. In this episode of Chalk Talk, Amelia Dalton and Blaine Dudley from TE Connectivity explore the evolution of smart trailer technology, the different applications within a trailer where connectivity would be valuable, and how TE Connectivity is encouraging innovation in the world of smart trailer technology.
Oct 6, 2023
33,841 views