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Getting your DNA scanned now costs less than an iPhone 5

The price of unlocking the secrets of your DNA has dropped to stocking-stuffer range as Google-backed 23andMe said today that a major new investment was allowing them to offer their personal gene scans for $99.

The company co-founded and run by Anne Wojcicki, wife of Google co-founder Sergey Brin, announced Tuesday that it had raised $50 million in its latest round of venture capital funding. Wojcicki told WIRED the money was a “game-changer” because it allows the company to bring the scans down to $99 from the previous regular price of $299, effective today.
via Wired

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