Kicking a Dead Horse
Imagine seeing the following copy in a modern ad: “The new BMW 5-series sedan outperforms the horse and buggy in every important way. Your family will travel farther in a day and arrive less fatigued thanks to our superior cruising speed, climate-controlled cabin, and luxurious upholstery. It’s so much easier to use as well – no more hitching up the team before you start, and no more watering, feeding, and grooming at the end of the day. You just turn the key and drive away. Simple as that. So, before you snap up that new stallion you’ve been … Read More → "Kicking a Dead Horse"

