feature article
Subscribe Now

MSIG and SEMI Come Together

What Does an Exit Mean for an Org?

It’s a traditional Silicon Valley rite of passage. Sometimes welcomed, sometimes dreaded, it’s the quaintly named “exit.” As in, here’s how the investors can pull their money out – hopefully with a nice return to show for their efforts. To the rest of us, it may be a buy-out (AKA merger AKA acquisition) or a new round of financing (with a change of investors) or even an initial public offering (IPO). IPOs used to be all the rage until the market got more demanding (and abuses were slapped down). Obviously, they still happen, but they’re less of a foregone conclusion than they used to be.

Financing rounds are par for the course for growing commercial firms. The expectation is that continued growth will earn profits that bring the new investors a nice return, even as prior investors may get out. Buyouts, on the other hand, may not always be good news. It could be that you’re doing most excellently, and some large, cash-heavy company picked you up for a grand premium, and Christmas will be good this year. Or you’re out of money, and a scavenger picked you up for a song, in which case the tree will not be quite so large.

But there’s this middle ground: you’re plodding along and doing OK, but man, you can see how much more you could do if you had more resources – which you don’t. You don’t want to do another financing round – perhaps the market isn’t good, or the old investors are tired and new investors are looking elsewhere, or you don’t want to dilute further. In this situation, being acquired by a larger company can provide stability, resources, and an opportunity to grow faster.

So when it was announced that SEMI (Semiconductor Equipment and Materials International) and the MSIG (MEMS and Sensors Industry Group, formerly MIG) were coming together, my mind started moving through the possibilities. But then it occurred to me: “Would this be an exit? And… what does an exit even mean for an org?” Neither of these are commercial ventures, so profits aren’t the goal. Which also means they don’t have traditional investors. Which means… what’s the deal?

I spent a few minutes with MSIG Director Karen Lightman to get a better sense of the motivations and hoped-for outcomes. And, in fact, cutting to the chase – that last scenario I described for a commercial venture? Where you could do more with more? Yeah, that’s what it’s about.

Just to clarify for anyone who hasn’t been following this closely, the MSIG started as the MEMS Industry Group (MIG), and only within the last couple years added the “sensors” explicitly to the name. That’s because many sensors don’t use MEMS technology, and yet they would still tie in well with the services that the MIG provided its members. And so we have MSIG.

Name aside, the organization has grown from 5 to around 200 members in the last 15 years. Much of that time was spent, along with the industry, toiling away in relative obscurity. That is, until iPhones and IoTs and “MEMS frickin’ everywhere!” And then everything exploded. This industry now stands at the heart of everything important that’s going to be happening to our world over the next decades. (Whether you see those happenings as good or bad or both.)

But the MSIG board apparently has big dreams – ones that would be hard to realize with the resources on hand. The fundamental focus is on finding more ways to bring benefits to their members. The sorts of things they have in mind include:

  • Developing a bigger international footprint. It represents more than just North America, particularly in Europe, but they could develop more visibility elsewhere.
  • Engage in more government advocacy. Yeah, aka “lobbying.” Has a bad name these days, even as everyone and their brother scrambles for access in Washington (and others try to monetize access). But, realistically, government policy will affect, well, if not sensor companies directly, then their customers or their customers’ customers, which causes ripples back up the line. So best to be part of the conversation.
  • Do more standards-setting. The MIG was instrumental in getting some sensor datasheet standards in place as their first standards venture. And they inhabit a space with very little in the way of standards. Standards, like regulations, are useful when used judiciously and for the right reasons, and there’s definitely room for that. But it takes people and resources to develop them.
  • Engage in more outreach; bring more awareness to the industry. Bring in new members. Listen to more needs as articulated by more members of the supply chain. Make sure the message gets out when new things happen or when new projects need participants. (See that last bit on standards needing people as a case in point.)
  • Build out a world-class organization.

SEMI is a much larger organization than MSIG, with resources that could benefit the MSIG activities. They have 10 regional offices; they put on 8 worldwide SEMICON shows; and they have over 2000 members.

While SEMI has historically been focused more on electronic wafers than on electromechanical wafers, this partnership gives them quick entry into the MEMS industry. Most sensors consist of a transducer (MEMS or otherwise) co-packaged with a silicon ASIC. So MEMS and chips are riding side-by-side in systems; it makes sense for the industries to work more closely together. It moves the focus from components to systems.

From an organizational standpoint, MSIG will be a subsidiary of SEMI. They’ll keep their board, their charter, and their brand. For the most part, it will be business as usual. At the annual MEMS Executive Congress that happened a couple months after the merger was announced, there was absolutely no indication that anything was different organizationally than it had been the year before. Including the fact that, year over year, it always seems to get a bit bigger.

Final consideration, then: what does this mean for MSIG member companies? For one thing, it means that if they see something that needs doing and could be done but for a weensie issue of resources, well, it might be possible now. I assume that it won’t be open season, with cash being handed out willy-nilly and champagne Fridays. There’s something about not being profit-oriented that can put a damper on profligacy (if you’re a responsible org, anyway). But, in short, more will be possible.

It will also be possible for member companies to connect with a far larger pool of other companies, worldwide, anywhere in the supply and demand chains. That could be for advocacy, standard-setting, special interest discussions, or just a round of golf.

If none of that is interesting as a benefit, then there’s one more: members will automatically become members of SEMI as well, and the new dues for combined membership will be less than the former MSIG dues alone. Bonus!

So, apparently, that’s what it means when an org has an exit. Since there are no investors, no one is exiting, and since they’re a subsidiary, nothing about them will exit. Business as usual, but with more muscle.

 

More info:

MSIG

SEMI

 

One thought on “MSIG and SEMI Come Together”

Leave a Reply

featured blogs
Oct 26, 2020
Last week was the Linley Group's Fall Processor Conference. The conference opened, as usual, with Linley Gwenap's overview of the processor market (both silicon and IP). His opening keynote... [[ Click on the title to access the full blog on the Cadence Community s...
Oct 23, 2020
Processing a component onto a PCB used to be fairly straightforward. Through-hole products, or a single or double row surface mount with a larger centerline rarely offer unique challenges obtaining a proper solder joint. However, as electronics continue to get smaller and con...
Oct 23, 2020
[From the last episode: We noted that some inventions, like in-memory compute, aren'€™t intuitive, being driven instead by the math.] We have one more addition to add to our in-memory compute system. Remember that, when we use a regular memory, what goes in is an address '...
Oct 23, 2020
Any suggestions for a 4x4 keypad in which the keys aren'€™t wobbly and you don'€™t have to strike a key dead center for it to make contact?...

featured video

Demo: Inuitive NU4000 SoC with ARC EV Processor Running SLAM and CNN

Sponsored by Synopsys

See Inuitive’s NU4000 3D imaging and vision processor in action. The SoC supports high-quality 3D depth processor engine, SLAM accelerators, computer vision, and deep learning by integrating Synopsys ARC EV processor. In this demo, the NU4000 demonstrates simultaneous 3D sensing, SLAM and CNN functionality by mapping out its environment and localizing the sensor while identifying the objects within it. For more information, visit inuitive-tech.com.

Click here for more information about DesignWare ARC EV Processors for Embedded Vision

featured Paper

New package technology improves EMI and thermal performance with smaller solution size

Sponsored by Texas Instruments

Power supply designers have a new tool in their effort to achieve balance between efficiency, size, and thermal performance with DC/DC power modules. The Enhanced HotRod™ QFN package technology from Texas Instruments enables engineers to address design challenges with an easy-to-use footprint that resembles a standard QFN. This new package type combines the advantages of flip-chip-on-lead with the improved thermal performance presented by a large thermal die attach pad (DAP).

Click here to download the whitepaper

Featured Chalk Talk

Accelerate the Integration of Power Conversion with microBUCK® and microBRICK™

Sponsored by Mouser Electronics and Vishay

In the world of power conversion, multi-chip packaging, thermal performance, and power density can make all of the difference in the success of your next design. In this episode of Chalk Talk, Amelia Dalton chats with Raymond Jiang about the trends and challenges in power delivery and how you can leverage the unique combination of discrete MOSFET design, IC expertise, and packaging capability of Vishay’s microBRICK™and microBUCK® integrated voltage regulators.

Click here for more information about Vishay microBUCK® and microBRICK™ DC/DC Regulators