editor's blog
Subscribe Now

Shouting in the Wind

I had a quick conversation with Sibridge’s CEO Rajesh Shah at DVcon. This was right after Synopsys had made their Discovery VIP announcement. Which was good and bad for Sibridge. The good was that it gave a point of reference. The bad is clear in how he was able to position what they do: “We basically have Discovery VIP, only three years earlier.”

It’s like being at a party and telling a great joke, only to have some other noise drown it out so that no one hears it – except for the guy next to you, who takes advantage of the next silence to retell the joke to great laughs and pats on the back while you sit there glowering.

Of course, while Mr. Shah’s comment was simple enough in the context of that moment, that’s not how you ultimately define your business – by referring to your competition. I asked him what their angle is, how they compete. First, of course, he said that their IP has been out there longer and is therefore of high quality – and may also be more cost effective. But his summary statement was this: “We simply want to be easy to do business with.”

Which can be an advantage – we’ve all known companies that inexplicably make it hard to do business. But it made me think – company size can be used to justify good service or ease-of-purchase both ways. If you’re small, then you have the focus and attention that a big company doesn’t have. If you’re big, then you have the resources that a small company doesn’t have. They can both justify why they’re the better bet.

In the end, my experience is that size alone doesn’t matter when it comes to this: only attitude matters. If a company – big or small – decides it wants to be easy to do business with, then it will be because it’s a focus. If that is not made a priority, then it won’t happen, big or small.

Leave a Reply

featured blogs
Jul 1, 2025
I don't know which of these videos is better: humans playing games with water pixels or robots playing games....

Libby's Lab

Libby's Lab - Scopes out Eaton EHBSA Aluminum Organic Polymer Capacitors

Sponsored by Mouser Electronics and Eaton

Join Libby and Demo in this episode of “Libby’s Lab” as they explore the Eaton EHBSA Aluminum Organic Polymer Capacitors, available at Mouser.com! These capacitors are ideal for high-reliability and long life in demanding applications. Keep your circuits charged and your ideas sparking!

Click here for more information

featured paper

AI-based Defect Detection System that is Both High Performance and Highly Accurate Implemented in Low-cost, Low-power FPGAs

Sponsored by Altera

Learn how MAX® 10 FPGAs enable real-time, high-accuracy AI-based defect detection at the industrial edge without a GPU. This white paper explores a production-proven solution that delivers 24× higher accuracy, 488× lower latency, and 20× lower power than traditional approaches, with a compact footprint ideal for embedded vision systems.

Click to read more

featured chalk talk

Vector Funnel Methodology for Power Analysis from Emulation to RTL to Signoff
Sponsored by Synopsys
The shift left methodology can help lower power throughout the electronic design cycle. In this episode of Chalk Talk, William Ruby from Synopsys and Amelia Dalton explore the biggest energy efficiency design challenges facing engineers today, how Synopsys can help solve a variety of energy efficiency design challenges and how the shift left methodology can enable consistent power efficiency and power reduction.
Jul 29, 2024
255,595 views