editor's blog
Subscribe Now

“Collaboration” Has a New Nuance

You hear it everywhere you go. Press releases crow about it. People dedicate entire press briefings to congratulating themselves on it. Heck, entire conferences are built around it. And what is this concept that captures so many breathless brain cycles?

Collaboration.

“Oh boy, lookit, Mom: we’re working together!”

Seems an obvious thing; businesses have always had to cooperate. No business can completely go it alone (even if they sometimes act like they think they can).

I was in another such briefing just the other day, listening to the usual “look how well we worked together” thing and was struck by a word that came up way too many times.

Trust.

And I thought, “Why does he keep saying that? Of course collaboration requires trust, at least on some level.”

And then it hit me. When you’re in the hot water with the temperature changing slowly, you don’t notice that the temperature has changed (a fact rumored to have contributed to the premature demise of a frog or two). I thought back a few years ago, when I was just new at doing this reporting thing. And I remembered the frustration on the part of many that the foundries wouldn’t release any data for fear of exposing valuable manufacturing information to competitors.

Contrast that to the more recent iXXX activities by TSMC and the ongoing OpenPDK projects – all going on with the express cooperation of the foundries, not to mention some IDMs – and yeah, things do feel different.

Granted, it’s a bit late to the game, but heck, it’s happening, so might as well give credit where due.

It’s not that collaboration has changed; it’s just that It’s actually happening in action rather than words to a far greater extent than before.

Leave a Reply

featured blogs
Apr 14, 2021
Hybrid Cloud architecture enables innovation in AI chip design; learn how our partnership with IBM combines the best in EDA & HPC to improve AI performance. The post Synopsys and IBM Research: Driving Real Progress in Large-Scale AI Silicon and Implementing a Hybrid Clou...
Apr 13, 2021
The human brain is very good at understanding the world around us.  An everyday example can be found when driving a car.  An experienced driver will be able to judge how large their car is, and how close they can approach an obstacle.  The driver does not need ...
Apr 13, 2021
If a picture is worth a thousand words, a video tells you the entire story. Cadence's subsystem SoC silicon for PCI Express (PCIe) 5.0 demo video shows you how we put together the latest... [[ Click on the title to access the full blog on the Cadence Community site. ]]...
Apr 12, 2021
The Semiconductor Ecosystem- It is the definition of '€œHigh Tech'€, but it isn'€™t just about… The post Calibre and the Semiconductor Ecosystem appeared first on Design with Calibre....

featured video

Learn the basics of Hall Effect sensors

Sponsored by Texas Instruments

This video introduces Hall Effect, permanent magnets and various magnetic properties. It'll walk through the benefits of Hall Effect sensors, how Hall ICs compare to discrete Hall elements and the different types of Hall Effect sensors.

Click here for more information

featured paper

From Chips to Ships, Solve Them All With HFSS

Sponsored by Ansys

There are virtually no limits to the design challenges that can be solved with Ansys HFSS and the new HFSS Mesh Fusion technology! Check out this blog to know what the latest innovation in HFSS 2021 can do for you.

Click here to read the blog post

Featured Chalk Talk

Electronic Fuses (eFuses)

Sponsored by Mouser Electronics and ON Semiconductor

Today’s advanced designs demand advanced circuit protection. The days of replacing old-school fuses are long gone, and we need solutions that provide more robust protection and improved failure modes. In this episode of Chalk Talk, Amelia Dalton chats with Pramit Nandy of ON Semiconductor about the latest advances in electronic fuses, and how they can protect against overcurrent, thermal, and overvoltage.

More information about ON Semiconductor Electronic Fuses