editor's blog
Subscribe Now

An Engineer’s Engineer

On the lighter side of things, ESC opened yesterday with a “fireside chat” with Apple co-founder Steve Wozniak, introduced as an engineer’s engineer (and if you don’t know who he is, “you’ve got issues.”)

What got spontaneous applause from the audience were simple populist pronouncements on:

  • Education. He’s clearly not a fan of our factory classrooms where “different” thinkers are herded back onto the duly designated path of “right” thinking.
  • Patent trolls. He specifically took a swipe at Paul Allen for making his money by amassing other people’s patents and then suing rather than using his energy actually to make something new.
  • Highly differentiated pay schemes. In Apple’s early days, he actually shared some of his own personal stock with a number of lower-level employees because he acknowledged that he couldn’t have been successful without them.

His repeated focus was clear: he’s passionate about figuring out how to do cool new things, and doing them better than anyone else.

Oh, and one other note, which actually serves as a cautionary tale. Unlike other high-end business personalities that might extol the virtues of their favorite wine or scotch or port or grappa or whatever the tipple of the month is, he lavished praise on Marie Callendar’s pea soup. While acknowledging that Anderson’s is good, he said Marie’s is better – but not at the Cupertino store, where it’s too watery. He makes a regular trip to a further-away edition because it’s nice and thick.

I just happened to pass by the Cupertino one the other day. It’s closed. Woe be to any of ye that dilute your soups…

Leave a Reply

featured blogs
Sep 21, 2020
Technology is changing the strategies we use to do things - oh so fast that 2010 seems like a distant past- within many spaces -- including the way we do our current topic of interest - Timing... [[ Click on the title to access the full blog on the Cadence Community site. ]]...
Sep 21, 2020
Semicon, the world’s largest semiconductor conference and exhibition, is September 23-25 in Taiwan. Like most shows of its size and caliber, Semicon boasts a long and illustrious list of exhibitors (500+), and countless forums, symposiums, and workshops. Of course Semic...
Sep 18, 2020
[From the last episode: We put the various pieces of a memory together to show the whole thing.] Before we finally turn our memory discussion into an AI discussion, let'€™s take on one annoying little detail that I'€™ve referred to a few times, but have kept putting off. ...
Sep 16, 2020
In addition to the Great Highland (Scottish) bagpipes, the Uilleann (Irish) bagpipes, and the Northumbrian (English) bagpipes, there are myriad other offerings spanning the globe....

Featured Video

Product Update: PVT Monitor IP

Sponsored by Synopsys

Join Rupal Gandhi to learn about silicon-proven process monitors and voltage/temperature sensor IP from Synopsys. PVT monitors provide real-time feedback to SoC designers.

Click here for more information about DesignWare Foundation IP: Embedded Memories, Logic Libraries & GPIO

Featured Paper

Helping physicians achieve faster, more accurate patient diagnoses with molecular test technology

Sponsored by Texas Instruments

Point-of-care molecular diagnostics (PoC) help physicians achieve faster, more accurate patient diagnoses and treatment decisions. This article breaks down how molecular test technology works and the building blocks for a PoC molecular diagnostics analyzer sensor front end system.

Read the Article

Featured Chalk Talk

Series 2 Product Security

Sponsored by Mouser Electronics and Silicon Labs

Side channel attacks such as differential power analysis (DPA) present a serious threat to our embedded designs. If we want to defend our systems from DPA and similar attacks, it is critical that we have a secure boot and root of trust. In this episode of Chalk Talk, Amelia Dalton chats with Gregory Guez from Silicon Labs about DPA, secure debug, and the EFR32 Series 2 Platform.

Click here for more information about Silicon Labs xGM210P Wireless Module Starter Kit