editor's blog
Subscribe Now

A Simple Brown Paper Bag

Yesterday I went to Mentor’s U2U user event. Something was missing – and it was a good thing.

We editors probably go to more events than your average engineer, but even an engineer that goes to a couple per year  must end up with a basement full of black ballistic nylon bags of various shapes and sizes with logos that ensure that his or her kids will never want to be seen in public with them. We may like the technology behind the logos, but they’re not considered “cool brands.”

I’ve actually gotten to where I decline the bags; I simply ask for the contents. Otherwise I might as well be collecting inventory to open a store. I was actually denied the opportunity to decline the bag at the recent TSMC event: the person behind the counter must have been instructed that everyone was to get a bag, and, by god, everyone was going to get one, including me.

But yesterday was different: it featured a simple brown paper bag. It’s already in the recycling bin. It will not be degrading in my garage or a landfill for the next 100,000 years. Granted, it was a smaller event than your ESC or DAC, but still, it was refreshing. It’s nice to have something to carry stuff around in during a conference – if you haven’t already brought your own (so make it optional). But it doesn’t have to last longer than the return home.

And it probably saves money too. Seems like a win-win.

(I’ll have more to say about the actual meat of the event separately.)

Leave a Reply

featured blogs
May 24, 2024
Could these creepy crawly robo-critters be the first step on a slippery road to a robot uprising coupled with an insect uprising?...
May 23, 2024
We're investing in semiconductor workforce development programs in Latin America, including government and academic partnerships to foster engineering talent.The post Building the Semiconductor Workforce in Latin America appeared first on Chip Design....

featured video

Introducing Altera® Agilex 5 FPGAs and SoCs

Sponsored by Intel

Learn about the Altera Agilex 5 FPGA Family for tomorrow’s edge intelligent applications.

To learn more about Agilex 5 visit: Agilex™ 5 FPGA and SoC FPGA Product Overview

featured paper

Achieve Greater Design Flexibility and Reduce Costs with Chiplets

Sponsored by Keysight

Chiplets are a new way to build a system-on-chips (SoCs) to improve yields and reduce costs. It partitions the chip into discrete elements and connects them with a standardized interface, enabling designers to meet performance, efficiency, power, size, and cost challenges in the 5 / 6G, artificial intelligence (AI), and virtual reality (VR) era. This white paper will discuss the shift to chiplet adoption and Keysight EDA's implementation of the communication standard (UCIe) into the Keysight Advanced Design System (ADS).

Dive into the technical details – download now.

featured chalk talk

Portable Medical Devices and Connected Health
Decentralized healthcare is moving from hospitals and doctors’ offices to the patients’ home and office and in the form of personal, wearable, and connected devices. In this episode of Chalk Talk, Amelia Dalton and Roger Bohannan from Littelfuse examine the components, functions and standards for a variety of portable connected medical devices. They investigate how Littelfuse can help you navigate the development of your next portable connected medical design.
Jun 26, 2023
37,245 views