editor's blog
Subscribe Now

A Simple Brown Paper Bag

Yesterday I went to Mentor’s U2U user event. Something was missing – and it was a good thing.

We editors probably go to more events than your average engineer, but even an engineer that goes to a couple per year  must end up with a basement full of black ballistic nylon bags of various shapes and sizes with logos that ensure that his or her kids will never want to be seen in public with them. We may like the technology behind the logos, but they’re not considered “cool brands.”

I’ve actually gotten to where I decline the bags; I simply ask for the contents. Otherwise I might as well be collecting inventory to open a store. I was actually denied the opportunity to decline the bag at the recent TSMC event: the person behind the counter must have been instructed that everyone was to get a bag, and, by god, everyone was going to get one, including me.

But yesterday was different: it featured a simple brown paper bag. It’s already in the recycling bin. It will not be degrading in my garage or a landfill for the next 100,000 years. Granted, it was a smaller event than your ESC or DAC, but still, it was refreshing. It’s nice to have something to carry stuff around in during a conference – if you haven’t already brought your own (so make it optional). But it doesn’t have to last longer than the return home.

And it probably saves money too. Seems like a win-win.

(I’ll have more to say about the actual meat of the event separately.)

Leave a Reply

featured blogs
Feb 28, 2021
Using Cadence ® Specman ® Elite macros lets you extend the e language '”€ i.e. invent your own syntax. Today, every verification environment contains multiple macros. Some are simple '€œsyntax... [[ Click on the title to access the full blog on the Cadence Comm...
Feb 27, 2021
New Edge Rate High Speed Connector Set Is Micro, Rugged Years ago, while hiking the Colorado River Trail in Rocky Mountain National Park with my two sons, the older one found a really nice Swiss Army Knife. By “really nice” I mean it was one of those big knives wi...
Feb 26, 2021
OMG! Three 32-bit processor cores each running at 300 MHz, each with its own floating-point unit (FPU), and each with more memory than you than throw a stick at!...

featured video

Designing your own Processor with ASIP Designer

Sponsored by Synopsys

Designing your own processor is time-consuming and resource intensive, and it used to be limited to a few experts. But Synopsys’ ASIP Designer tool allows you to design your own specialized processor within your deadline and budget. Watch this video to learn more.

Click here for more information

featured paper

The Basics of Using the DS28S60

Sponsored by Maxim Integrated

This app note details how to use the DS28S60 cryptographic processor with the ChipDNA™. It describes the required set up of the DS28S60 and a step-by-step approach to use the asymmetric key exchange to securely generate a shared symmetric key between a host and a client. Next, it provides a walk through on how to use the symmetric key to exchange encrypted data between a Host and a Client. Finally, it gives an example of a bidirectional authentication process with the DS28S60 using an ECDSA.

Click here to download the whitepaper

Featured Chalk Talk

Rail Data Connectivity

Sponsored by Mouser Electronics and TE Connectivity

The rail industry is undergoing a technological revolution right now, and Ethernet connectivity is at the heart of it. But, finding the right interconnect solutions for high-reliability applications such as rail isn’t easy. In this episode of Chalk Talk, Amelia Dalton chats with Egbert Stellinga from TE Connectivity about TE’s portfolio of interconnect solutions for rail and other reliability-critical applications.

Click here for more information about TE Connectivity EN50155 Managed Ethernet Switches