industry news
Subscribe Now

ON Semiconductor Demonstrates its Enabling Technologies for Automotive and IoT Applications at CES 2018

Vision, sensing, connectivity and power management semiconductor solutions underpin rapid progression of automotive and other fast moving technology sectors

Consumer Electronics Show (CES) – Venetian 3302 – LAS VEGAS, NV. – December 19, 2017 – ON Semiconductor (Nasdaq: ON), driving energy efficient innovations, will be focusing on its technologies that are enabling the progression towards fully autonomous driving and increased electronic content in connected vehicles at the 2018 Consumer Electronics Show (CES) in Las Vegas. Among multiple exhibits will be interactive demonstrations that will allow visitors to experience and understand the company’s industry leading solutions in these exciting and fast moving areas of technology.

The Automotive Image Sensing Applications Platform demonstration will enable attendees to see the real-world performance of the company’s latest image sensors in various Advanced Driver Assistance Systems (ADAS) applications including front view, surround view, rear view and driver monitoring. Image sensors from ON Semiconductor achieve current and future industry performance level requirements in terms of resolution, clarity, mixed and poor light conditions and robustness for level three driving autonomy and beyond.

As the extent and diversity of vehicle electronic content continues its rapid upward trend in areas such as safety, infotainment, comfort and convenience, ON Semiconductor’s broad range of technologies and system solutions continue to be fundamental to their development and implementation. At CES, the company’s Intelligent Automotive Solutions demonstration vehicle will showcase the advanced connectivity features of ON Semiconductor automotive products that bring multiple benefits including wire replacement with associated weight, space and complexity savings, increased safety and a better overall driver experience.

The demonstration will include technologies in the fields of wireless actuation and communications, battery-free sensing, electronic fuses, USB Type-C and power delivery and Bluetooth low energy technology for several in-car applications using a new variant of the hugely successful RSL10 radio System-on-Chip (SoC)designed and qualified specifically for automotive.

A highly interactive Automotive Virtual Reality demonstration will allow visitors to look under the hood and sit inside a 3D model of a next generation vehicle. Outfitted with cutting edge automotive solutions, this demo will allow users to experience ON Semiconductor solutions for semi-autonomous/autonomous driving scenarios including collision avoidance, drowsy driving, and level 5 fully autonomous driving.

In addition to automotive applications, ON Semiconductor will illustrate its expertise and innovations in areas such as smart passive sensing, image sensing, USB Type-C and integrated power management solutions that are enabling the development of compelling new end products across multiple sectors. Many of these can be seen on display around CES, including IoT applications relating to smart home / smart buildings, security and surveillance, and augmented and virtual reality (AR/VR) for both consumer and industrial applications.

About ON Semiconductor

ON Semiconductor (Nasdaq: ON) is driving energy efficient innovations, empowering customers to reduce global energy use. The company is a leading supplier of semiconductor-based solutions, offering a comprehensive portfolio of energy efficient power management, analog, sensors, logic, timing, connectivity, discrete, SoC and custom devices. The company’s products help engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, medical, aerospace and defense applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, a robust compliance and ethics program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe and the Asia Pacific regions. For more information, visit

Leave a Reply

featured blogs
Mar 20, 2018
One of the presentations on the opening day of SEMICON China, here in Shanghai, was by Rick Wallace, who is the CEO of KLA-Tencor (KT). He started by pointing out that KT have been selling for the entire history of the industry, so he thought it would be good to give a perspe...
Mar 19, 2018
This is another in my occasional series of postings, where I give a few little tips that may be of benefit to the embedded software developer. I endeavor to address all aspects of embedded software: general programming, C, C++, system design and operating systems. Questions a...
Mar 16, 2018
MICRO RUGGED CONNECTORS Most designers think the smaller the connector, the more fragile and delicate it is.  We don'€™t usually think of micro pitch connectors as being rugged, as being able to handle high mating cycles, or as having robust mechanical strength on the PCB,...
Mar 5, 2018
Next-generation networking solutions are pushing processing out of the cloud and towards the network'€™s edge. At the same time, processing structures architected around programmable logic provide the ability to make computing much more data-centric. Programmable logic make...