editor's blog
Subscribe Now

Missing LED Details

Two releases came out within a few days of each other that make very similar claims for very different reasons, with neither of them providing the real data that would back the claim.

On Monday, Plessey announced that they were cutting the cost of high-brightness LEDs by going to 6” GaN-on-Si technology; they were acquiring CamGaN, a Cambridge spin-out. They make their cost comparison to SiC or sapphire technology.

Then, on Tuesday, Cree announced that it was doubling the lumens/dollar (or, conversely, cutting the cost of a lumen in half) for its SiC technology. While that doubling was with respect to its prior family, the general tone of the release was that this “…addresses the largest obstacle to mass LED lighting adoption, initial cost, and enables LED lighting systems to replace their inefficient ancestors.”

So the general impression is that both of these take cost (and, by implication, pricing) where it’s never gone before. And yet, even though the main message in both is about cost or price, there is no price information anywhere in either release.

Now, I’m generally not a big follower of pricing information in press releases; I’m much more interested in the “how” than the “how much.” But when your story is about price (ultimately), then it seems like that’s relevant information. Even if just a general range.

Nonetheless, neither company responded to a request for more information on pricing. Not even a “thanks for your interest, but we can’t give you that.”

You can find more about Plessey’s release here and Cree’s here. “More,” however, doesn’t include price.

Leave a Reply

featured blogs
Sep 24, 2018
One of the biggest events in the FPGA/SoC ecosystem is the annual Xilinx Developers Forum (XDF). XDF connects software developers and system designers to the deep expertise of Xilinx engineers, partners, and industry leaders. XDF takes place in three locations this year.  Sa...
Sep 24, 2018
For the second year, the Electronic Design Process Symposium (EDPS) took place in Milpitas, having been at Monterey for many years. This was apparently the 25th year EDPS has run. I find EDPS to be a fascinating conference, and I think it is a shame that more people don'...
Sep 21, 2018
  FPGA luminary David Laws has just published a well-researched blog on the Computer History Museum'€™s Web site titled '€œWho invented the Microprocessor?'€ If you'€™re wildly waving your raised hand right now, going '€œOoo, Ooo, Ooo, Call on me!'€ to get ...
Sep 20, 2018
Last week, NVIDIA announced the release of the Jetson Xavier developer kit. The Jetson Xavier, which was developed in OrCAD, is designed to help developers prototype with robots, drones, and other......