editor's blog
Subscribe Now

A Simple Brown Paper Bag

Yesterday I went to Mentor’s U2U user event. Something was missing – and it was a good thing.

We editors probably go to more events than your average engineer, but even an engineer that goes to a couple per year  must end up with a basement full of black ballistic nylon bags of various shapes and sizes with logos that ensure that his or her kids will never want to be seen in public with them. We may like the technology behind the logos, but they’re not considered “cool brands.”

I’ve actually gotten to where I decline the bags; I simply ask for the contents. Otherwise I might as well be collecting inventory to open a store. I was actually denied the opportunity to decline the bag at the recent TSMC event: the person behind the counter must have been instructed that everyone was to get a bag, and, by god, everyone was going to get one, including me.

But yesterday was different: it featured a simple brown paper bag. It’s already in the recycling bin. It will not be degrading in my garage or a landfill for the next 100,000 years. Granted, it was a smaller event than your ESC or DAC, but still, it was refreshing. It’s nice to have something to carry stuff around in during a conference – if you haven’t already brought your own (so make it optional). But it doesn’t have to last longer than the return home.

And it probably saves money too. Seems like a win-win.

(I’ll have more to say about the actual meat of the event separately.)

Leave a Reply

featured blogs
Aug 18, 2018
Once upon a time, the Santa Clara Valley was called the Valley of Heart'€™s Delight; the main industry was growing prunes; and there were orchards filled with apricot and cherry trees all over the place. Then in 1955, a future Nobel Prize winner named William Shockley moved...
Aug 17, 2018
Samtec’s growing portfolio of high-performance Silicon-to-Silicon'„¢ Applications Solutions answer the design challenges of routing 56 Gbps signals through a system. However, finding the ideal solution in a single-click probably is an obstacle. Samtec last updated the...
Aug 17, 2018
If you read my post Who Put the Silicon in Silicon Valley? then you know my conclusion: Let's go with Shockley. He invented the transistor, came here, hired a bunch of young PhDs, and sent them out (by accident, not design) to create the companies, that created the compa...
Aug 16, 2018
All of the little details were squared up when the check-plots came out for "final" review. Those same preliminary files were shared with the fab and assembly units and, of course, the vendors have c...
Jul 30, 2018
As discussed in part 1 of this blog post, each instance of an Achronix Speedcore eFPGA in your ASIC or SoC design must be configured after the system powers up because Speedcore eFPGAs employ nonvolatile SRAM technology to store its configuration bits. The time required to pr...