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Variscite Teams with Crank to Deliver Custom GUI Development Solutions for Embedded Devices

Partnership Accelerates Time to Market and Streamlines Product Development

TEL AVIV, Israel and Ottawa, Canada – February 20, 2024Variscite, a leading worldwide System on Module (SoM) designer, developer and manufacturer, today announced a collaboration with Crank AMETEK, an innovator of high-end embedded graphical user interface (GUI) solutions, to accelerate product development and improve the end-user experience.

Crank’s comprehensive set of GUI tools and frameworks allow for seamless collaboration between designers and developers without compromising on the fidelity or functionality of the design. As a result, companies can iterate more quickly, respond to market needs faster, and launch products ahead of competitors. The company’s emphasis on intuitive design integration, alongside high-performance rendering capabilities, ensures that the end-user enjoys visually appealing interfaces. Whether it’s for medical devices, surveillance dashboards, or industrial controls, the ability to deliver an engaging and user-friendly interface can substantially differentiate a product in a crowded market. By leveraging Crank’s GUI solutions, Variscite’s customers not only expedites the product development process but also elevate overall appearance.

Device manufacturers that rely on Variscite’s SoM solutions can easily access Crank’s Storyboard software tools to bring products with high-end UI performance to market—faster and at reduced costs. By enabling more efficient development workflows in which designers and developers work concurrently on the GUI and underlying logic, Variscite and Crank solutions offer a streamlined approach to advanced, user-friendly, high-performing embedded systems. 

“In the dynamic landscape of the past three years, we have seen the needs of industries, such as healthcare, evolve beyond product reliability and security to include an increased necessity for diverse connections that facilitate seamless input and output experiences,” said Martin Jomphe, Director General of Crank AMETEK. “I am confident that this partnership with Variscite will be instrumental in shaping the future of connected experiences, offering a robust foundation for development teams to bring forth cutting-edge products that stand at the forefront of market evolution through exceptional customer experiences.”

“The partnership with Crank AMETEK aligns perfectly with Variscite’s mission to not only expedite product development times but also to ensure our customers have the support they need for quicker market entry,” said Ofer Austerlitz, VP Business Development and Sales of Variscite. “This synergy offers customers a competitive edge, ensuring they can launch products faster and more efficiently.”


Crank AMETEK is a Canadian-based innovator in embedded graphics solutions that help accelerate the design and development of the modern UI experience for tomorrow’s embedded devices. Supported by a global distributor network, Crank is driving innovation and speed to market for brands wanting to deliver unmatched performance and delightful customer experiences. With close to two decades of domain expertise in embedded graphics applications development, brands like Coca-Cola, John Deere, and GE Appliances, rely on Crank for bridging the gap between vision and exceptional user experiences. To learn more, visit


Variscite is a worldwide leading System on Module designer and manufacturer, setting the bar for embedded solutions since 2003 with high-quality modules. The company provides the broadest ARM-based SoM portfolio in the embedded market with a wide range of configuration options that cover entry-level to high-performance solutions based on robust, leading SoC solution like the NXP i.MX8, i.MX9 and i.MX6. Variscite’s in-house production fully complies with the strict medical ISO13485 and ISO9001 standards. Along with the company’s ongoing online documentation and personal support as well as the generous longevity, the company’s customers are enjoying consistent, reliable products and services starting from the earliest development stages throughout the end-product lifecycle.

For more information, please contact Variscite’s sales team at or

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