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Panasonic Industry presents kinariTM: a sustainable plastic alternative

On the 6th of March, kinariTM will be introduced on the Bioplastics Innovation Forum near Munich


kinariTM stands out as a high-strength material formed from cellulose fiber derived from various waste plant materials, bonded with a minimal amount of oil-based resin. The material’s unique and patented production process preserves its whiteness, offering versatility in terms of forms, colors, and textures.

What sets kinariTM apart is its eco-friendly production process, which significantly reduces CO2 emissions compared to traditional methods. The material utilizes a diverse range of waste substances, such as used coffee grounds, excess trees cleared from woodland, and residues from sake brewing, eliminating pressure on the food supply chain.

The kinariTM team is continuously improving its biomass content, with the goal of achieving a 100% biomass formulation, eliminating the need for petroleum-based resin entirely. The material offers dual recycling methods – biological recycling through industrial compost and material recycling, contributing to a fully closed-loop society.

Explore kinariTM  first hand

Panasonic Industry invites forward-thinking brands to explore kinariTM‘s potential and join in the mission to replace plastics with fully biodegradable, plant-based alternatives, contributing to a better life for all. A first opportunity to see products made of kinariTM and get to learn more about the features and benefits is the Bioplastics Innovation Forum in Munich, Germany. On the 6th of March, Mickaela Robertson, New Business Development Manager at Panasonic Industry Europe, will share insights and details about kinariTM“Incorporating bioplastics into our sustainability strategy is part of our commitment to a greener future where innovation meets environmental responsibility. We are very excited to share our insights about kinariTM with interested companies from various industries.”

Businesses can seamlessly adopt kinariTM as an alternative to plastic without investing in new equipment. Several Japanese and international brands across several industries have already collaborated with Panasonic to develop products made with kinariTM, receiving positive feedback from customers. kinariTM is not just a sustainable material; it is a step towards Panasonic GREEN IMPACT initiative, aligning with the company’s commitment to a carbon-neutral, sustainable global environment.

Further information about kinariTM can be found here.

About Panasonic Industry Europe GmbH

Panasonic Industry Europe GmbH is part of the global Panasonic Industry organization, one of the five major operating companies within Panasonic Holding. Panasonic Industry Europe provides products and services for industrial customers all over Europe. 
Panasonic Industry Europe is committed to enabling customers to achieve their goals in a broad range of industrial sectors such as mobility, infrastructure, automation, medical, appliances, smart living, and security. With the know-how of devices and solution technologies, cultivated through a global mindset and over a century of tradition, Panasonic Industry collaborates closely with customers to create a sustainable future.

Panasonic Industry Europe’s broad and diverse product portfolio encompasses key electronic component sectors including electromechanical and passive components, batteries and other energy products, sensors and wireless connectivity modules, thermal management materials and custom solutions, as well as automation devices & solutions.

More about Panasonic Industry Europe:

About the Panasonic Group

Founded in 1918 and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2023, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella.  

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