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CSR SiRFusion™ Makes Accurate Indoor Location a Reality

San Jose, California and Cambridge, UK – November 20th, 2014 – Technology innovator CSR plc (LSE: CSR; NASDAQ: CSRE) today announced the launch of its SiRFusion™ Software Development Kit (SDK) for Android application developers. The solution enables indoor positioning for Android developers looking to create next-generation apps. 

Developers can now leverage the SiRFusion library to rapidly integrate new location-based capabilities and services such as indoor location tagging and analytics for social networking applications, indoor navigation, lone worker efficiency and safety capabilities, as well as indoor asset tracking and targeted e-commerce services. 

Mobile applications with integrated SiRFusion™ can now deliver the ubiquity of outdoor navigation to indoor environments without costly surveys or infrastructure upgrades. SiRFusion combines real-time Wi-Fi signals, satellite positioning information, pedestrian dead reckoning, and the company’s cloud-based CSR Positioning Center to calculate accurate indoor location. SiRFusion technology provides the accurate indoor position fixes needed to make continuous indoor navigation a part of everyday life. The system automatically crowd-sources a venue’s indoor Wi-Fi signatures as consumers walk through the location, and it has also been architected to accommodate future proximity and location technologies such as Bluetooth® Smart beacons, Wi-Fi Round Trip Time (RTT), and Indoor Messaging System (IMES). 

“Offering indoor positioning accurate enough to be useful has been a challenge that the industry has been trying to solve for many years,” said Anthony Murray, Senior Vice President, Business Group at CSR. “But with consumers coming to expect anytime-anywhere positioning wherever they are, our customers have continued to express a growing interest for highly accurate indoor positioning without the need for additional infrastructure. With our SiRFusion Software Development Kit, we have, for the first time, made indoor location a reality for developers who want to deliver innovative location-based products and services without proprietary infrastructure.”                             

SiRFusion for Android can be integrated into any app running on Android version 4.4 or later. The SDK will be available for download from www.csr.com in Q1 2015, and will include the SiRFusion™ library, API descriptions, and a Developer’s Guide. CSR will demonstrate SiRFusion for Android at the Location and Context World conference from December 2-3, 2014 at the JW Marriott in San Francisco, and at Consumer Electronics Show (CES) in Las Vegas from January 6-9, 2015. To schedule a private briefing and demo at either event please contact SiRFusion@csr.com.

About CSR 

At CSR we push every boundary™ to solve challenges and deliver innovations that help customers differentiate and win in the fast-evolving consumer electronics market. Our technologists are improving people’s lifestyles and unlocking the true potential of seamless connectivity and the Internet of Things by developing and integrating silicon, software and services for customers in Voice & Music, Connectivity and Bluetooth® Smart, Automotive Infotainment, Document Imaging and Location. For more information, visit www.csr.com, our blogYouTubeFacebook or Twitter. For more information on aptX®, the audio codec that has revolutionized the wireless listening experience, visit www.aptx.com

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