Rockville, MD – September 4, 2013 – Hillcrest Labs and Hisense Company Limited (Hisense) today announced a strategic partnership by which Hisense will deploy Hillcrest’s patented Freespace(R) in-air pointing and motion control software in its next-generation of Smart TVs and Pulse set-top boxes. Freespace enables point-and-click, gesture and motion control of Smart TV devices through simple in-air movements of a handheld remote control. This allows users to navigate their TV user interface just like they do on computers, smartphones and tablets.
Hisense is the fifth largest television manufacturer in the world with a growing global business in both the branded and OEM sectors. The company’s range of television offerings span from high quality, entry-level to among the most sophisticated and highest performing Smart televisions available. Hisense’s Freespace-enabled products will be available in the U.S., China, and other markets later this year. Additional information, such as product models and pricing, will be available at launch.
“With Freespace, Hisense will provide consumers with a more intuitive and efficient way to control their Smart TV products and easily navigate content and apps,” said Chad Lucien, Senior Vice President of Sales and Marketing at Hillcrest Labs. “Hisense is a proven market-leader in China, and we’re proud that they have selected Freespace as they expand their global footprint in the Smart TV market.”
“Hisense has demonstrated both its ambition and capacity to provide consumers everywhere with the most advanced, highest quality and yet most intuitive Smart televisions,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “Partnering with a technology leader like Hillcrest to enable our Smart TVs with category-leading motion interfaces is a win-win for both organizations but, importantly, for our channel partners and our customer base. We look forward to working with Hillcrest to empower and delight our customers around the world.”
Hisense has the second-highest brand share in China and is the fifth largest Smart TV brand worldwide based on shipment share, according to the NPD DisplaySearch Global TV Shipment report. Worldwide connected TV shipments are forecast at 80 million units, according to the NPD Quarterly Smart TV report.
“Smart TV has evolved into a mature category, particularly in China,” said Paul Gray, Director TV Electronics & Europe TV Research, NPD DisplaySearch. “For TV brands, the battle is no longer one of simply having Internet services, but increasingly of making usage an appealing and intuitive experience. CES 2013 showed that Chinese brands are beginning to set the agenda in Smart TV, based on a home market where over half the sets shipping now have Smart TV capability.”
Hillcrest has a worldwide intellectual property portfolio that includes over 100 granted and 200 filed patents. Additional information about Hisense products can be found at www.Hisense.com. Additional information about Hillcrest Labs can be found at: www.HillcrestLabs.com.
About Hillcrest Labs:
Hillcrest Labs is the leading global supplier of software and hardware for motion-enabled products. Our Freespace(R) technology transforms human movement into high quality, application-ready motion information. With a decade of development and many unique patented features, products come to life with Freespace motion. Companies that have licensed or use Hillcrest’s motion technology include: Atmel, Eastman Kodak, Hisense, Intel, LG Electronics, Logitech, Roku, SMK Electronics, Sony Computer Entertainment Inc., and TCL Multimedia.
Hillcrest has received numerous awards and recognitions including the prestigious CES Innovations Honoree Award multiple times, IMS Research’s TV Innovation Awards, EE Times’ ACE Award, PC World’s 100 Best Products and Greatest Tech Designs, Popular Mechanics’ Editors Choice, ECN’s Reader’s Choice Tech, and many others. Additional information about Hillcrest’s broad portfolio of motion control products is available at: www.HillcrestLabs.com. Follow Hillcrest on Facebook atwww.facebook.com/HillcrestLabs or Twitter at @HillcrestLabs.
About Hisense Company Limited:
Hisense Company Ltd. has production facilities in China, South Africa, Algeria, Egypt as well as Mexico and is one of the largest television manufacturers in the world with over 10 million televisions produced per year. The Company has sales offices in North America, Europe, Australia, South Africa, the Middle East and Asia while exporting products to over 130 countries and regions throughout the world.
