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Tesla Selects Cypress’s TrueTouch® Solution to Implement World’s First Fully-Integrated Touchscreen Infotainment System in Model S

SAN JOSE, Calif., October 18, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Tesla Motors (NASDAQ: TSLA) has selected its TrueTouch® automotive touchscreen solution for the infotainment system in Model S, the world’s first premium electric sedan. The 17-inch touchscreen in Model S is the largest in a production vehicle to date, and is the first to integrate all functional controls into a touchscreen. To Model S, the TrueTouch solution brings design flexibility and a multi-touch experience that users expect even in challenging conditions.

The touchscreen in Model S seamlessly integrates multimedia apps and content, sound system, communication and HVAC controls, navigation, and vehicle data into one central location. Cypress’s automotive TrueTouch solution provides unmatched flexibility providing the ability to track ten fingers at once. To learn more about Cypress’s automotive solutions, visit www.cypress.com/go/automotive. 

“To power the 17-inch touchscreen we needed a partner who could handle the challenge of supporting the largest touchscreen in the automotive industry with flexible, reliable and durable architecture,” said Craig Carlson, vice president of software and electrical integration at Tesla. “Cypress has shown tremendous leadership in the touch market and has worked diligently to meet our design requirements. From the beginning, Cypress’s TrueTouch solution has delivered great accuracy, speed and linearity.”

“Tesla’s Model S is a truly revolutionary vehicle, and we’re excited to have our automotive TrueTouch solution power the centerpiece of its interior,” said Hassane El-Khoury, executive vice president of the Programmable Systems Division at Cypress. “The Model S touchscreen provides an outstanding showcase for what TrueTouch can do. It demonstrates the solution’s flexibility in creating the world’s first fully-integrated and largest infotainment system touchscreen, while highlighting its best-in-class user experience.”

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About Tesla

Tesla’s goal is to accelerate the world’s transition to electric mobility. Palo Alto, California-based Tesla designs and manufactures EVs and EV power train components for partners such as Toyota and Daimler. Tesla has delivered more than 2,350 Roadsters to customers worldwide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, began deliveries in June 2012. For more information visit www.teslamotors.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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