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Traxxas Selects Cypress’s WirelessUSB-LP™ Radio Solution For World’s Fastest Ready-To-Run Radio Controlled Car

SAN JOSE, Calif., July 11, 2012 – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Traxxas, one of the leading providers of ready-to-run (RTR) radio controlled hobby vehicles, has selected Cypress’s WirelessUSB-LP™ 2.4-GHz radio-on-a chip for their new XO-1 radio controlled supercar.

The XO-1 RTR car is capable of going from 0 to 100 MPH in just 4.9 seconds. It won the 2012 Readers’ Choice Award for the Best Electric On-Road Car and the Best Innovation from RC Car Action Magazine. It employs the TQi, a 2.4-GHz high-output radio system with a two-channel transmitter, a five-channel receiver and an internal antenna. It also offers a dock for use with Apple iPhone and iPod touch that enables live telemetry data and easy control customization. More information about the XO-1 is available at www.traxxas.com.

Cypress’s WirelessUSB-LP offers an unparalleled feature set to enable superior wireless performance. It provides an integrated power amplifier (high transmit power of up to +4dBm) and support for external power amplifiers for a strong signal at long distances. It uses Cypress’s Direct Sequence Spread Spectrum (DSSS) technology and RSSI based channel selection to offer superior co-location abilities and best-in-class interference immunity for noisy environments. WirelessUSB-LP has an SPI (Serial Peripheral Interface) burst mode, dynamic data rate and auto transaction sequencer that enable a high frame rate and low latency. In addition, it supports printed trace wiggle antennas, allowing the TQi transmitter’s sleek, modern design to be undisturbed by a protruding antenna.

“We pride ourselves in bringing the best quality radio controlled hobby vehicles to the market”, said Braulio Parajon, Director of Marketing at Traxxas, “Long range, superior co-location with minimal chances of cross-talk, and low latency with uncompromising quality were ‘must-haves’ for the XO-1 supercar. Cypress provided a robust, flexible solution with the WirelessUSB-LP radio that not only met all of our stringent design specifications but also helped us accelerate our time to market”

 “We’re excited to help bring the world’s fastest RTR supercar to market,” said Jayant Somani, Senior Director, Marketing for Cypress’ Data Communication Division, “This product is an outstanding showcase for the market leading features of Cypress WirelessUSB solutions built for the remote controlled toys and hobby vehicle markets.”

WirelessUSB–Complete portfolio of wireless solutions

Cypress has a portfolio of market leading radio solutions for HID, consumer electronics, toys, automation and other markets. In addition to WirelessUSB-LP, Cypress also offers WirelessUSB-LP and WirelessUSB-NL low cost radio-on-chips for indoor toys which require a lower range. Moreover all Cypress radios are compatible with the enCoRe II, enCoRe III and enCoRe V low power microcontrollers, featuring a small 8-bit RISC core with flash memory and a variety of inbuilt, configurable digital and analog peripheral functions. The enCoRe series of microcontrollers are ideal for low power applications like remote controlled toys. Cypress also provides PRoC-LP integrated system-on-chips which are ideally suited for use on remote controllers for toys and help customers reduce their design effort and time to market. More information is available at http://www.cypress.com/go/wireless.

Cypress and USB

Cypress is the market leader in USB controllers, having shipped over 1 billion devices since 1996. Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications. Cypress’ well established portfolio includes enCoRe™ and EZ-USB USB controllers, West Bridge® peripheral controllers and WirelessUSB 2.4-GHz radios.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

About Traxxas

Traxxas, started in 1986, has grown to become the number-1 selling name in ready-to-run (RTR) nitro and electric models for the last 4 years running. Traxxas provides innovative and fun designs for the RTR category that make it easy for anyone to get started with radio controlled RTR hobby vehicles. Traxxas’ new XO-1 is the world’s fastest RTR car, capable of going from 0 to 100 MPH in just 4.9 seconds and cementing Traxxas’ reputation as “The Fastest Name In Radio Control®

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