SAN FRANCISCO — Philip Rosedale tried to change the nature of play with Second Life, a virtual world of colorful online avatars that got a lot of attention a few years ago.
Now he wants to change the nature of work.
While Second Life is still around, it never lived up to its hype. But Mr. Rosedale, 43, is back with a new business called Coffee and Power, where people buy and sell most any kind of task, like making Halloween costumes or writing sophisticated software.
To prove his point that a work exchange could function, Mr. Rosedale built the software for his new company by hiring programmers from around the world and dividing up the work into about 1,600 individual tasks, from setting up databases to fixing bugs. via NYT
November 7, 2011
