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The man who created the first pop-up ad says ‘sorry’

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“I’m sorry. Our intentions were good.”

Ethan Zuckerman was a designer and programmer for the early web-hosting serviceTripod.com when a car company freaked out. The unspecified manufacturer had bought a banner ad on a page that “celebrated anal sex,” and was not too pleased at the association of its brand with sexual escapades. Tripod had the solution: what if an advert could launch in its own window? Zuckerman wrote the code for the world’s first pop-up ad, and for many years it was impossible to browse without being inundated by pop-ups.
via The Verge

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Image: PA Computer Guys

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