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The Baader-Meinhof phenomenon: when a thing you just found out about suddenly seems to crop up everywhere

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Your friend told you about that obscure bluegrass-electro-punk band yesterday morning. That afternoon, you ran across one of their albums at a garage sale. Wait a minute—that’s them in that Doritos commercial, too! Coincidence … or conspiracy? More likely, you’re experiencing “frequency illusion,” somewhat better known as the Baader-Meinhof phenomenon.
via Pacific Standard

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