fresh bytes
Subscribe Now

RIP Asimo, Honda’s Walking Robotic Ad

Honda has announced that it will cease development of Asimo, the super cute humanoid that tours the world in the name of stunt marketing. Asimo was 18 years old. Asimo, once heralded as the future of robotics, was not even old enough to buy a beer. But it was always happy to help sell you a Honda automobile.

Don’t get me wrong: Asimo is awesome. The bubble-headed droid has been around as long as the 21st century, and it always felt like a glimpse of the future, when robot assistants would walk to the kitchen and make us cheeseburgers. Sadly, this is a future that will likely never materialize the way that your young mind may have imagined it at the turn of the century. Because Honda, primarily a car and motorcycle company, was never really interested in making Asimo available to the public. Asimo was always a marketing stunt. Honda’s logo was emblazoned across Asimo’s chest and shoulders, like some something out of a NASCAR race. Read more at Gizmodo.

Leave a Reply

featured blogs
Apr 22, 2019
Last week, Cadence announced the certification of its LPDDR4 IP in TSMC's 16nm automotive process. The opening paragraph of the press release actually says: Cadence Design Systems, Inc today... [[ Click on the title to access the full blog on the Cadence Community site....
Apr 19, 2019
As platforms become more electrical, and the safety of flying becomes paramount, the FAA'€™s EWIS regulations serve as a cornerstone to modern aircraft wiring compliance and safety certification. EWIS (rhymes with '€œGee whiz'€) is both a concept and practice that embr...
Apr 18, 2019
Thermal Shock testing isn’t unique to the connector world, but it does play a big role in the qualification testing that Samtec puts all connectors through before they are released for production. Chances are likely that you thermally shock many items per day and don...
Jan 25, 2019
Let'€™s face it: We'€™re addicted to SRAM. It'€™s big, it'€™s power-hungry, but it'€™s fast. And no matter how much we complain about it, we still use it. Because we don'€™t have anything better in the mainstream yet. We'€™ve looked at attempts to improve conven...