When a grey-haired grandmother clutching a smartphone mounted the stage at Montreal’s Start-up Festival this summer, young Israeli entrepreneur Guy Rosen knew he had pocketed a very special award.
His company, Tel Aviv-based Onavo, offers an application that shrinks mobile phone data to help users save money – and appeals to any age. That made Onavo the winner of the Grandmother’s Award for best start-up, judged by tech-agnostic ladies in the later stages of life.
Standing in his office in Tel Aviv, Mr Rosen recalls the moment: “They went on stage and said: ‘We love Onavo and we understand what it does… it is such an easy app to understand’ – we just save money, that’s it, period, they loved us.”
Guy Rosen is one of Israel’s many young, enthusiastic entrepreneurs who, fresh out of the army, decided to set up a tech firm. via BBC
November 22, 2011
