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Google Glass aims for high fashion with DVF collection

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Two months after Google Glass announced a deal with eyewear brands Ray-Ban and Oakley, it’s made another foray into the fashion world with a exclusive Net-a-Porter collection designed by Diane von Furstenberg.

“I’m old enough to have danced at Studio 54 and young enough not to have missed the digital revolution,” the 68-year-old designer said in an Elle interview as she announced the collection, which includes five new frames and eight new shades. 

This marks the first time a third-party retailer (in this case, Net-a-Porter and Mr Porter) has been licensed to sell Glass, which was previously only available from Google. The collection drops on 23 June and you can expect to shell out in the region of $1,620 to $1,725 for sunglasses and prescription lenses respectively.
via Dazed Digital

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