The FTC’s advertising rules strictly prohibit deceptive advertisements: ads that readers or viewers probably won’t recognize as ads. Online, though, those distinctions can become unclear. Even if something is labeled “native advertising” or “sponsored content,” its placement or writing style can lead people to believe it’s part of the rest of the site. In a day-long workshop yesterday, the agency questioned where to draw the line, and as The New York Times reports, there isn’t necessarily a clear answer.
via The Verge
December 6, 2013
