Over the weekend, the studio behind Star Trek Into Darkness took the film’s title literally, commissioning the flying of a giant, glowing Starfleet insignia in the London night sky. Comprised of 30 LED-illuminated quadrotors, the 308-foot-tall logo rotated in place 118 feet above ground (video below), before dimming its lights alongside those of Tower Bridge and Big Ben in recognition of the WWF’s Earth Hour conservation effort.
via The Verge
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