Pack up your soldering gun, your API handbook and your slide rule, we’re heading to Design West 2013 – where the sun is high, the booth babes look bored, and the tumbleweeds are plentiful. This week I’m chatting with Joerg Bertholdt (Director of Marketing, MCU Tools and Software – Atmel) about embedded design tools and how the right tools just might make your next embedded design a whole lot easier. Also this week, I’m breaking down my Design West swag count and investigating what the heck the semi truck on this year’s expo show floor was all about.

I’m giving everyone a chance to win a BeagleBone Black courtesy of newark element14. Check out this week’s episode of Fish Fry to find out how you can win.

Fish Fry Links – April 26, 2013

Instagram photo of Amelia and the Zilog Nerd Kit

Instagram photo of Amelia’s Design West swag haul

Atmel’s Complete Development Tools Platform Further Simplifies MCU Design Process

More Information about Atmel

More information about this week’s Nerdy Giveaway courtesy of newark element14 – BeagleBone Black

Want early design analysis without simulation?

Sponsored by Siemens Digital Industries Software

Traditional verification methods are failing today's complex IC designs, which require a proactive, early-stage analysis approach. A shift-left methodology addresses IP block integration challenges and the limitations of traditional simulation and ERC tools. Insight Analyzer detects hard-to-find leakage issues across power domains, enabling early analysis without full simulation. Identify inefficiencies earlier to reduce rework, improve reliability, and enhance power performance.

Click to read more!

featured chalk talk

CBOT MULTIGIG Transceiver Platform

Sponsored by Mouser Electronics and TE Connectivity

In this episode of Chalk Talk, Anders Thelin from TE Connectivity and Amelia Dalton explore how the CBOT MULTIGIG transceiver platform helps address these challenges with a modular, high-performance approach to rugged, high-density connectivity. We also investigate how this platform supports next-generation system architectures, improves design efficiency, and enables robust performance in even the most demanding environments.

Click here for more information about the TE Connectivity CBOT Evaluation Kit

May 18, 2026

11,669 views

Westward Ho!

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