feature article
Subscribe Now

Rabbit Ears and 400G

Why the Bandwidth Glut May End Someday

Recently, I saw an ad by a major US carrier talking about the amazing capabilities of their 4GB/month data plan. According to the commercial, this amazing plan for $30 USD/month will allow you to get up to 400,000 emails per month, download up to 1,100 songs, or do up to 34 days of continuous GPS operation. All from your smartphone.

Bear with me here, while we break that down a bit. 

400,000 emails in one month is over 13,000 per day. Or over 9 per minute. An email about every six seconds, all 24 hours of every day of the month. That’s a lot of thumb typing. 1,100 songs? I don’t think you could buy them that fast. That’s at least 55 hours of music – if you listened to each of your 3-minute pop tracks just once. 34 days of GPS? How one manages 34 days of continuous anything during a typical month remains a bit of a mystery.

Clearly, the carrier wants us to think of 4GB per month as bandwidth bounty. More data than you could ever use. Email, GPS, music – they’re all covered. And the lifestyle commercials? Yep, there are all those happy customers watching video on their… Hey, wait! Video? What about video, the killer app of connected smart devices?

About half of one feature-length HD movie. Per month. Uh oh.

Being engineers, there is probably no new information here. From YouTube to Vimeo to facetime, from Netflix to iTunes, from the dance recital to the fireworks display to facebook – the smartphone-using public is developing an enormous appetite for video. As we can see from the mostly-irrelevant claims on the 4GB TV ad – video is also the one thing that the carriers and the infrastructure are completely not prepared to deliver to expectations. If anything is driving the bandwidth glut, it is the proliferation of connected, video-capable devices.

The public has been conditioned to think that enormous quantities of video can be delivered to them for free. For over fifty years now, they’ve been able to pop a pair of rabbit ears on the top of a garden-variety TV and BAM! 24-hours per day of multiple channels of unlimited streaming video. No problem, right? Switch on your new video-enabled smartphone and that rabbit ear expectation is still hanging around. 

What? Use my entire month data plan by watching HALF of a single movie?

At some level, many of us are involved in the process of delivering additional bandwidth to the world – from endpoint devices like smartphones to wireless and wired infrastructure. It’s a bit sobering to realize that the net result of 100-400Gb/s switches, 400GE, LTE, low-power/high-performance embedded processors, MIMO antenna systems, Lithium battery technology, TFT-LCD and AMOLED displays, 28nm semiconductor processes, FPGAs, NAND flash, and a zillion other amazing technologies – all working together in one of mankind’s greatest-ever collaborative efforts – are joining forces primarily so the world’s middle-schoolers can watch skateboarding dogs on their smartphones in the cafeteria at lunchtime. 

We all dreamed of so much more than this.

The public’s appetite for on-demand video is likely to be the primary driver for building up the world’s bandwidth for the next decade at least, and all of the other applications of the global communications network infrastructure will basically ride along for free. By converging just about every communications requirement on the planet to something that can be serviced by a high-speed packed-based data network, we have also eliminated the need (or even the ability) to discriminate the delivery of connectivity based on the value of the service. Remote monitoring of medical equipment, high-priority security systems, or safety-critical public transit functions use the same data pipes as skateboarding dog videos, and providers can’t reasonably levy a premium for the higher value returned. Profit margins on incremental bandwidth today were therefore destroyed by rabbit-ear antennae – fifty years ago.

For the past three decades, we have made astounding progress on bandwidth. The bandwidth curve, of course, tracks more or less along the same trends as Moore’s Law, with the semiconductor explosion playing the leading role in the bandwidth build-out. However, at the moment, we could probably see a point of closure: Put a video-enabled device in the hands of every person in the civilized world. Stream high-definition on-demand video to each of those devices 24-hours per day. If you multiply that out, you come up with something akin to the maximum worldwide bandwidth appetite we have figured out how to use as of now. It’s a big number, but it’s not off the chart if you plot out the crazy exponential progress we have made over the past thirty years.

Will we get there? If Moore’s Law holds out that long, yes. And, it looks like it will. What then? Will there be a new killer app that consumes even more bandwidth? We have proven again and again that “more than anyone could ever want” is a short-sighted observation to make about anything in technology. I just popped a 32GB flash card into a digital camera. Estimating how much is too much for the general public is a proven fool’s game. 

However, none of the predicted data hogs I’ve heard of thus far can outweigh the on-demand video example. The problem eventually must become bounded by how much information we humans can create and consume, rather than how much information we can move from place to place. 

How would our lives be different if just two specs were taken to their logical extremes? What if we could store an infinite amount of data on a single chip, and what if we could wirelessly transfer at infinite speed? What would we build then? Many of our devices, I’d argue, would be very similar to those we have and use today – albeit with a bit less frustration. Many people today almost never push the limits of their existing devices. If my iPhone had infinite storage rather than just 64GB, I probably wouldn’t notice for a while. If my data connection speed went up to infinity, my device would be snappier for sure, but I’d still do most of the same things I do today, in a similar way.

Futurists with more vision than I probably have a clear answer for these questions. As engineers, given those technologies, what would you design? It is interesting to consider those questions as the vanishing point of the trendlines we are now all laboring to extend into the future.

4 thoughts on “Rabbit Ears and 400G”

  1. The next bandwidth-hogging killer-app will no doubt appear (as did video on demand) as soon as the available bandwidth is marginally good enough to use it. Holographic 3D streaming video ala StarTrek Holodeck comes to mind…

  2. 1. Better access to compute power and services: Assuming infinite bandwidth, with zero latency might make your device just a frontend to a server in the cloud. Then you could offer people huge amounts of computing on demand for a reasonable price.

    One example is cloud based gaming with amazing graphics , multiple screens, holography ,etc.

    Another example is really powerful augmented reality.

    Another one is much more smart and powerful robotics.

    2. Fully Mediated senses: Assuming you wear eyeglasses with outward facing camera per eye, that have infinite resolution, that sends the data to the cloud and then create an image reflected to your eyes. This way you can create super vision. But now if your vision is mediated, you could get the view of your street from the eyes of somebody other than yourself.

    Of course that can apply to other possible senses, and you might be able to add radar vision, etc.

    3. A cheap camera in every street lamp, with everything that happens in the world stored somewhere, as part of the surveillance society.

  3. This is essentially the question “Will Moore’s Law end because we become satiated”, and has been asked ever since computing began. I believe that the core engine of Moore’s law is precisely the to-and-fro of invention and computing demand.

    [1] A new generation of computing/bandwidth/whatever appears. It was driven by demand, since the old applications were pushing the limits of what was possible, and people longed for relief for the wait. With the new generation, it is like a fresh breath, everything you have been doing becomes easy.

    [2] However, now that the new generation comes out, things that were completely impossible before now become possible! Invention flows, and new fabulous ideas come to the market. It is just that the new applications, though now possible, are just barely possible. They are pushing the limits and once people get over the oohs and aahs of the new shiny possibilities, people start using them regularly and wish they worked better… Back to square one.

    I can’t see how the demand-side of the cycle could end before human inventiveness ends…

Leave a Reply

featured blogs
May 30, 2023
Explore our 2022 environmental, social, and governance (ESG) report to explore our sustainable business practices and our progress in building a smart future. The post Synopsys 2022 ESG Report: Building a Smart Future Together appeared first on New Horizons for Chip Design....
May 25, 2023
Register only once to get access to all Cadence on-demand webinars. Unstructured meshing can be automated for much of the mesh generation process, saving significant engineering time and cost. However, controlling numerical errors resulting from the discrete mesh requires ada...
May 8, 2023
If you are planning on traveling to Turkey in the not-so-distant future, then I have a favor to ask....

featured video

Automatically Generate, Budget and Optimize UPF with Synopsys Verdi UPF Architect

Sponsored by Synopsys

Learn to translate a high-level power intent from CSV to a consumable UPF across a typical ASIC design flow using Verdi UPF Architect. Power Architect can focus on the efficiency of the Power Intent instead of worrying about Syntax & UPF Semantics.

Learn more about Synopsys’ Energy-Efficient SoCs Solutions

featured contest

Join the AI Generated Open-Source Silicon Design Challenge

Sponsored by Efabless

Get your AI-generated design manufactured ($9,750 value)! Enter the E-fabless open-source silicon design challenge. Use generative AI to create Verilog from natural language prompts, then implement your design using the Efabless chipIgnite platform - including an SoC template (Caravel) providing rapid chip-level integration, and an open-source RTL-to-GDS digital design flow (OpenLane). The winner gets their design manufactured by eFabless. Hurry, though - deadline is June 2!

Click here to enter!

featured chalk talk

Quick Connect IoT
Sponsored by Mouser Electronics and Renesas
Rapid prototyping is a vital first element to get your next IoT design into the real world. In this episode of Chalk Talk, Brad Rex from Renesas and Amelia Dalton examine Renesas’ new Quick Connect IoT out of the box IoT solution that combines well-defined API and middleware with certified module solutions to make rapid prototyping faster and easier than ever before. They also investigate how the Quick Connect IoT integrated software can help MCUs, sensors and connectivity devices communicate effectively and how you can get started using Quick-Connect IoT for your next IoT design.
Oct 31, 2022