HILLSBORO, OR — JUNE 14, 2010 — Lattice Semiconductor (NASDAQ: LSCC) today announced that it has extended its distribution agreement with MSC Vertriebs GmbH to include Benelux and Italy. The new Benelux franchise will be supported by the sales and technical personnel of MSC Belgium and MSC Netherlands. MSC has supported Lattice products and solutions in Europe since 1995, and has become one of its most successful central European distribution partners. With strong commercial and technical expertise, MSC can offer its customers superior support for Lattice Semiconductor’s programmable logic device solutions, including award-winning FPGAs, CPLDs and programmable mixed signal devices for power and clock management.
Matthias Glattfelder, MSC Lattice Franchise Manager, said, “Our customers will be able to enjoy the benefits of MSC’s 15 years of experience in providing Lattice FPGA and CPLD solutions. Our ability to supply and support Lattice products and provide our customers with design solutions greatly enhances our position in the programmable logic marketplace.”
“Lattice is extremely pleased to extend MSC’s franchise into Italy and Benelux. MSC is well-known for its demand creation abilities in Central Europe, and we look forward to MSC matching its success in other key European markets,” said Stacy Fender, Lattice Corporate Vice President of Worldwide Sales.
About MSC Vertriebs GmbH
Since 1982 MSC Vertriebs GmbH has made a name for itself as one of the leading high-tech distributors of electronic components in Europe. As well as its core distribution business, MSC is also able to offer customer-specific design as well as production in one of four European production centers. MSC now employs over 1500 people. Our key focus is on products that need highly competent technical advice such as microcontrollers and processors, programmable logic, ASICs, displays and equipment, power and linear products, memory components and memory modules, electromechanical components, optoelectronics as well as IT solutions. What makes MSC stand apart from its competitors is not only its highly qualified application and development engineers but its ability to offer design and production services. In addition, a very close relationship with the major semiconductor manufacturers results in the best support for the newest technologies for our customers. Find out more about MSC at www.msc-ge.com
About Lattice Semiconductor
Lattice is the source for innovative FPGA, PLD, programmable Power Management and Clock Management solutions. For more information, visit www.latticesemi.com
