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Innovation at DATE 2010 Exhibition

To characterise the exhibition of DATE 2010 with one word, it would be ‘innovation’. The exhibition floor will be full of vendors showcasing their new products, collaborative projects disclosing their work to the public and universities demonstrating their latest research results. Also DATE’s exhibition features new ideas such as ‘what the users need’ sessions and the European EDA Village.

More than 60 companies and projects will exhibit at DATE 2010, including companies exhibiting at DATE for the first time like Globalfoundries or ZMDI (see the list of exhibitors below, the list will be kept updated at:  www.date-conference.com). Tool vendors such as Synopsys, Mentor Graphics and Cadence will organise half-day tool seminars.

“We are very happy that Silicon Saxony, the industry association located in the Dresden with nearly 300 companies in microelectronics, and other related sectors, is so actively supporting DATE, “ says Juergen Haase, Managing Director of edacentrum GmbH and responsible for organizing the Exhibition Program at DATE. Adding further “On each day of the exhibition they will present in a ‘what the users need’ session their future demand in terms of design methodology and tools, thus inviting the EDA vendors to mutually develop future business.”

European vendors will join forces at the European EDA village. “With 25+ companies and a work force of over 450 highly skilled technical and management specialists, our European EDA SMEs group is very important source of innovation for the semiconductor industry,” Andreas Ripp, Managing Director MunEDA, and Michel Tabusse, CEO Satin IP, point out.

Collaborative R&D initiatives represent the centerpiece for the strong position of Europe in microelectronics R&D.  Sponsored by local and national ministries as well as the European Commission, industry-lead research-initiatives will exhibit their results in the European Projects area. As one example, at the edacentrum booth the results of the BMBF (German ministry of research and education)-funded research program ICT 2020 will be presented, coverings topics like design of electronic systems for the car, methods for yield optimization of latest semiconductor technologies and robustness of future nanoelectronic systems. Further examples are European network for access to latest research results (ACCESS booth) and chip design for management of energy in local grids including use of resources like wind energy (edacentrum and University Booth).

In the University Booth demonstrations of 52 EDA tools and hardware prototypes will be presented by universities from 15 different countries, showing the worldwide importance of DATE.

The program covers key topics like Hardware Accelleration and Rapid Prototyping, System Exploration and Modelling, SoC Platforms and SystemC in Applications, Robust Design Environments, System Analysis and Verification.

The entrance to the exhibition is free, for conference delegates as well as for exhibition visitors. This includes also the program of the Exhibition Theatre, presenting Hot Topic sessions on Embedded Software, Autosar and Automotive Software Design, as well as panel discussions with executive management from companies like BMW or Infineon on topics like fabless semiconductors and the vehicle sector.

Exhibitors at DATE 2010: (as of February 14, 2010)
Update available at

http://www.date-conference.com/main/2010/find-company

  • Access Project
  • AIT Austrian Institute of Technology
  • ANSYS / Ansoft
  • Apache Design Solutions (Tool Seminar)
  • Artisan (Tool Seminar)
  • ArtistDesign European Network of Excellence on Embedded Systems Design
  • ATEEDA Limited
  • AWR Corporation
  • Beneware
  • Cadence (Tool Seminar)
  • Chipright
  • City of Dresden, Department of Economic Affairs
  • CMP
  • COCONUT EU project 
  • Concept Engineering GmbH
  • Cool Silicon
  • CST – Computer Simulation Technology AG 
  • DOCEA Power
  • DOLPHIN INTEGRATION
  • EDA Tech Forum
  • edacentrum GmbH
  • edXact
  • EE Times Europe 
  • Elsevier
  • EUROPRACTICE
  • Forte Design Systems
  • FP7 DIAMOND: Diagnosis, Error Modelling and Correction for Reliable Systems Design
  • Fraunhofer IIS, Institutsteil EA
  • GLOBALFOUNDRIES
  • HiPEAC NoE
  • ICT-eMuCo
  • Mentor Graphics (Tool Seminar)
  • MERASA
  • MNEMEE FP7 project
  • MOSART FP7 Project EP7
  • MOSIS 12
  • MULTICUBE Project
  • MunEDA
  • Nangate
  • Nano-Tera.ch
  • nSys Design Systems
  • OneSpin Solutions GmbH
  • PGC
  • Presto Engineering, Inc. 
  • Real Intent Inc
  • SAME
  • Satin IP Technologies
  • SATURN EU Project
  • Silicon Saxony e.V.
  • SoCLib
  • SPRINGER
  • Synopsys (Tool Seminar)
  • Tanner EDA
  • Target Compiler Technologies
  • TU Dresden, Vodafone Chair Mobile Communications Systems
  • University Booth
  • WHIZCHIP DESIGN TECHNOLOGIES Pvt Ltd
  • Wirtschaftsförderung Sachsen GmbH
  • X-FAB Semiconductor Foundries AG
  • ZMDI The Analog Mixed Signal Company

DATE 2010 will take place at the ICC in Dresden, Germany from 8-12 March 2010. 

Dresden, is well-known for its Elbe Valley and its numerous monuments from the 16th to 20th centuries and is the home ofSilicon Saxony, Europe’s largest network in the semiconductor, electronics, and microsystems industry.

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Option announces world’s first ultra customizable USB modem solution: iCON XY

LEUVEN, Belgium – February 15, 2010 – Option (EURONEXT Brussels: OPTI; OTC: OPNVY), the wireless technology company, today announced that it has launched a new and highly customizable USB modem solution, the iCON® XY enabling mobile network operators to target different market segments with different levels of customization including branding, look & feel, packaging and software with just one device while reducing the cost and complexity of their supply chains.

The iCON XY is a full mobile broadband solution combining hardware, software and a simplified supply chain process in one solution. The device itself, an HSPA modem reaching down- and upload speeds up to 7.2Mbps and 5.76Mbps, is very slim, has a new fun to use swivel USB connector and a micro-SD slot for storing applications and content such as documents, music files or video files. It also comes with Option’s Zero-CD® Plug’n Play technology and ground breaking uCAN® Connect connection manager platform which provide a smooth and simple customer experience reducing service and support costs.

But what really makes this USB modem special is that it has been developed in direct response to the growing demands from network operators to have USB modems that support mass customization.

The iCON XY helps operators reduce the complexity and cost of their supply chain as they grow their increasingly complex distribution channels (Mobile Virtual Network Operators, retail SIM distributors, enterprise customers, etc.). The iCON XY solution allows operators to quickly and cost effectively match their channel orders to the right product.

The flexibility of the customization possible with the product (hardware, packaging & software) also creates new opportunities to target specific market segments (i.e. specific communities, events, fan clubs, etc.).

Finally iCON XY can be personalized by individual customers after purchase with their own images and designs encouraging them to keep the product longer.

One base product combined with dynamically skinnable software and supply chain tools empowers operators to bring radically different propositions to market while simplifying their total supply chain and saving money in the process.

Jan Callewaert, CEO at Option commented on the announcement: “The iCON XY is a great demonstration of how Option’s mobile broadband market knowledge enables us to bring to market products that deliver compelling new value for mobile network operators.iCON XY supports operators’ business growth by letting them to easily target specific markets and channels without excessive support and supply chain costs. The broad range customization possibilities the iCON XY offers, combined with a simplified supply chain processes is unique in the market.”

About Option

Option, the wireless technology company, is a leading innovator in the design, development and manufacture of 3G HSUPA, HSDPA, UMTS, EDGE, and WLAN technology products for wireless connectivity solutions. Option has built up an enviable reputation for creating exciting products that enhance the performance and functionality of wireless communications. Option’s headquarters are in Belgium (Leuven). The company has Research & Development in Belgium (Leuven) and Germany (Augsburg), and an ISO 9001 production engineering and logistics facility in Ireland (Cork). Option also has offices in Europe, US, Greater China, Japan and Australia. For more information please visit our website www.option.com.

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