– Next generation intelligent display management that radically lowers power consumption while significantly improving display quality in all viewing conditions

– Directly drives Pulse Width Modulator for autonomous control of display brightness

Sunnyvale, CA – October 21, 2009 – Demonstrating its continued commitment to the mobile market, QuickLogic Corporation (NASDAQ: QUIK) today announced its new intelligent Display Power Optimizer (DPO) Proven System Block (PSB). DPO is designed to work in conjunction with QuickLogic’s second generation Visual Enhancement Engine (VEE™ v2.0) to deliver the best of both worlds – a single-chip solution that provides a TV-quality viewing experience and up to an 80% reduction in backlight power usage.

“Mobile multimedia such as Hulu and YouTube is overwhelming the bandwidth of cellular networks and, at the same time, overtaxing the power budgets of battery powered devices that are not optimized to support this new, ‘Always-on’ world,” said Brian Faith, QuickLogic’s vice president of worldwide marketing. “With our new solution that couples DPO and VEE technology in a single chip, consumers can get the battery life they need with the visual experience they desire.” 

QuickLogic’s VEE PSB is based on proven, patented technology licensed from Apical Limited. This technology is designed to provide TV-like video quality in all lighting conditions, including direct sunlight, yet reduce backlight power by as much as 80%. VEE not only examines the video bit stream in real time on a pixel-by-pixel basis, it also runs comparative algorithms to insure the integrity of the original content is maintained and the images are scientifically optimized in accordance with how the human visual system works. 

Both the VEE v2.0 and the DPO PSBs are available for inclusion in Customer Specific Standard Products (CSSPs) developed by QuickLogic. The flexibility of the PSBs allows QuickLogic to individually tune the VEE and DPO proven system blocks to a customer’s specific display, backlight and application processor design.

Availability
The DPO PSB option is immediately available on all QuickLogic platforms that offer the VEE v2.0 PSB, including the ArcticLink® II VX family.

For more information on DPO, please go to www.quicklogic.com/dpo

About QuickLogic
QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com

Techcon3 2009, Santa Clara, CA — October 21, 2009 — Green Hills Software, Inc., the largest independent vendor of embedded software solutions, today announced INTEGRITY Secure Virtualization for ARM® TrustZone® technology. INTEGRITY® Secure Virtualization (ISV) is built on Green Hills Software’s INTEGRITY RTOS, the first and only operating system technology to be certified by the NSA to EAL6+ High Robustness, the highest level of security ever achieved for any software product.

INTEGRITY Secure Virtualization reduces costs through processor consolidation, improves system security and reliability, and reduces the certification burden in mission critical applications such as banking, industrial control, and medical systems. ISV supports TrustZone technology-enabled ARM cores – including the ARM1176JZ(F)-S™, Cortex™-A8 and Cortex-A9 processors – on leading system-on-chip (SoC) implementations from Texas Instruments Incorporated (TI), Freescale, and other semiconductor partners.

“ARM’s TrustZone technology provides a high-performance yet power-efficient approach to virtualization,” said Gordon Jones, vice president of Green Hills Software’s Embedded Virtualization Business Unit. “INTEGRITY Secure Virtualization enables the deployment of trustworthy applications, such as network authentication and digital rights management, sandboxed from the general purpose operating environment. This architecture enables ARM Powered® devices to enjoy the best of both worlds – uncompromising security alongside all the bells and whistles of Linux, Android, Windows® Mobile, and other leading multimedia environments.”

“We are pleased to welcome Green Hills Software to ARM’s ecosystem of TrustZone software providers,” commented Mike Inglis, executive vice president and general manager, ARM Processor Division. “ARM TrustZone technology coupled with software such as INTEGRITY Secure Virtualization delivers the security foundations for mobile and consumer devices that are increasingly called upon to manage critical information.”

“Green Hills Software is a long-time leading software supplier for TI’s OMAP35x customers who design a wide breadth of products ranging from medical devices to industrial automation,” commented Alejandro Erives, OMAP35x marketing manager, TI. “The new hypervisor and management capability of INTEGRITY Secure Virtualization offers our customers the confidence that their designs are built on a proven, secure and reliable platform.”

“Green Hills Software is a leading supplier of systems software solutions that are applicable for sophisticated devices in consumer and automotive infotainment systems,” commented Ken Obuszewski, director of product management for Freescale’s Multimedia Applications Group. “INTEGRITY Secure Virtualization provides an excellent match for the extensive security, management, and multimedia capabilities of the Freescale i.MX515 applications processor.”

INTEGRITY Secure Virtualization for TrustZone Technology

INTEGRITY Secure Virtualization consists of the certified INTEGRITY operating system technology coupled with facilities to execute one or more “guest” operating systems on TrustZone technology-enabled SoCs. INTEGRITY Secure Virtualization also provides a communications interface for the normal zone to request services of the secure zone. This architecture enables security and reliability-critical applications to safely execute with guaranteed memory, CPU time resources, and device access control, regardless of what is happening in the normal zone.

INTEGRITY uses its proven resource management and protection capabilities and the ARM memory management unit (MMU) to compartmentalize the secure zone into “metazones.” This further reduces time to certification for specialized applications, such as key management and other financial transaction components, which must share the secure zone with other critical components.

INTEGRITY Secure Virtualization offers several approaches to virtualization in ARM Powered devices. In addition to managing critical applications in the secure zone, INTEGRITY can run in the normal zone, using paravirtualization to host Linux and other guest operating systems. Alternatively, INTEGRITY Secure Virtualization can host unmodified guest operating systems (“full” virtualization) by taking advantage of TrustZone hardware features.

For device manufacturers who must support multiple multimedia operating systems, INTEGRITY Secure Virtualization can provide significant cost and time-to-market savings by enabling all of these operating systems to run on the latest hardware without porting.

Applications of ISV for TrustZone Enabled Devices

In addition to the compartmentalization and virtualization of guest operating systems, INTEGRITY Secure Virtualization and its EAL6+ certified security policies deliver solutions for many of the world’s long unresolved security problems, including the ability to safely browse the Internet and use email; trust the launch and execution of special-purpose applications such as virus scanning software and system firmware updates; protect sensitive personal and medical records from compromise; and guarantee the authenticity and integrity of cash withdrawals, wire transfers, point–of-sale transactions, and other high value financial applications.

The Broadest Software Ecosystem

In addition to its security and reliability features, INTEGRITY Secure Virtualization comes with more than a decade of tools and middleware ecosystem to help device manufacturers develop and deploy products faster. INTEGRITY is supported by thousands of device drivers, network stacks, file systems, Java virtual machines, and many other components – pre-integrated and ready to deploy.

Availability

INTEGRITY Secure Virtualization runs on commercial, off-the-shelf platforms such as the Texas Instruments OMAP 35x and Freescale i.MX515. For specific availability information, contact virtual-info@ghs.com.

About Green Hills Software

Founded in 1982, Green Hills Software, Inc. is the largest independent vendor of embedded development solutions. In 2008, the Green Hills INTEGRITY-178B RTOS was the first and only operating system to be certified by the NSA to EAL6+ High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at www.ghs.com.