feature article
Subscribe Now

Breaking New Ground

ARM Dev Con and Stuff

Usually, when we attend a major conference, we run a “pre-conference” piece ahead of time – just to whet your appetite.  This time, however, we decided to try something new.  We are, after all, a new media publication.  We want to show off some more of that new-media capability by covering this year’s ARM Developers’ Conference by webcast rather than by feature articles.

The idea started simply enough – On October 2nd, we celebrate Embedded Technology Journal’s second anniversary – a landmark event to be sure (at least if you work in one of our offices).  With all the editorial feature article focus going to us for one week (that’s right, it’ll all be about us this time), we thought we should find a different venue for our conference coverage.  Also, the typical tradeshow/conference event for us is a blitz of briefings – we typically talk with twenty or so experts from various companies, universities, and technology areas, and then try to assimilate the results into a single feature article that brings you the essence of the event.  Sometimes, this over-distills the information into a tornado of triviality.  “We talked with twelve different experts at this year’s conference, and all agree that many embedded designs will be moving to multi-core processing soon.”  woo hoo.  Tell me something I didn’t know…

The webcast format seems ideal for this kind of duty.  We can bring you actual presentations, segments of presentations, interviews with presenters, presenters segmenting their presentations into interviewable sections, separate analyses of the sessions, segments where we present… OK, you get the idea – and all in a format that’s random access (kinda like the conference itself), so you can choose just the parts that interest you.  If this works out (and we’re counting on you to tell us that by offering comments on the discussion board – click the link at the end of the article), we’ll be expanding our conference coverage and covering many more events this way.  If it doesn’t work out – well, you’ll have front row seats at technology journalism’s equivalent of the Apple Newton, Quadrophonic Hi-Fi, BetaMax, and the mini-disc.

If you tour over to the “webcasts” section of our newsletters or front page, you’ll see that our conference coverage is already in full swing with pre-conference interviews and other streaming festivities.  We’ll be updating the coverage just about every day, so check back often for updates.  We’ll also be right on top of the feedback channel, so be bold with your comments and suggestions; it’ll help us tailor future coverage to meet your needs.

We’ll also be making a major announcement of our own at the conference.  (We wouldn’t want to be left out, after all.)  While we can’t say exactly what it is (without scooping ourselves), we can disclose that it rhymes with “new pub.”  Oh, wait, it is a new pub.  OK, but we’re not telling more than that.  You see – it’s a time of big change in our industry, and we need to continue our expansion.  We’ll tell you more during the event.

Well, we could go on here with miles of virtual ink telling you what to expect from this year’s ARM Developers’ Conference, but that wouldn’t really be what we’ve advertised here, would it?  We suggest you jump on board right now by clicking this link: http://techfocus.acrobat.com/armdc

Leave a Reply

featured blogs
Oct 27, 2021
ASIC hardware verification is a complex process; explore key challenges and bug hunting, debug, and SoC verification solutions to satisfy sign-off requirements. The post The Quest for Bugs: The Key Challenges appeared first on From Silicon To Software....
Oct 27, 2021
Cadence was recently ranked #7 on Newsweek's Most Loved Workplaces list for 2021 and #17 on Fortune's World's Best Workplaces list. Cadence received top recognition among thousands of other companies... [[ Click on the title to access the full blog on the Cadence Community s...
Oct 20, 2021
I've seen a lot of things in my time, but I don't think I was ready to see a robot that can walk, fly, ride a skateboard, and balance on a slackline....
Oct 4, 2021
The latest version of Intel® Quartus® Prime software version 21.3 has been released. It introduces many new intuitive features and improvements that make it easier to design with Intel® FPGAs, including the new Intel® Agilex'„¢ FPGAs. These new features and improvements...

featured video

Moving Natural Language Processing to the Edge with DesignWare ARC VPX Processor IP

Sponsored by Synopsys

Smart speakers and voice-controlled devices are getting better at understanding requests through NLP. This demo shows how ARC VPX DSP Processor IP moves NLP from the cloud to embedded edge devices for lower latency and excellent power efficiency.

Click here for more information about DesignWare ARC VPX DSP Processors

featured paper

3 ways to speed cycle time when designing with brushless-DC motors

Sponsored by Texas Instruments

Designing systems with BLDC motors can be challenging, because it usually requires complex hardware and optimized software designs to deliver reliable real-time control. This article discusses three methods for simplifying the process.

Click to read more

featured chalk talk

Cutting the AI Power Cord: Technology to Enable True Edge Inference

Sponsored by Mouser Electronics and Maxim Integrated (now part of Analog Devices)

Artificial intelligence and machine learning are exciting buzzwords in the world of electronic engineering today. But in order for artificial intelligence or machine learning to get into mainstream edge devices, we need to enable true edge inference. In this episode of Chalk Talk, Amelia Dalton chats with Kris Ardis from Maxim Integrated about the MAX78000 family of microcontrollers and how this new microcontroller family can help solve our AI inference challenges with low power, low latency, and a built-in neural network accelerator. 

Click here for more information about Maxim Integrated MAX78000 Ultra-Low-Power Arm Cortex-M4 Processor