feature article
Subscribe Now

It’s All About Us

FPGA Journal Turns Three

Three years and over one-hundred-fifty editions ago, the first copy of FPGA Journal rolled off the virtual presses, coursing its way through the digital jungle to about a thousand unsuspecting initial subscribers. Our first feature article, “Making the Transition – FPGA Primer for ASIC Designers,” was well received, as were most of the ninety-one features and hundreds of news stories we ran that first year in 2003 and 2004. If you’ve never browsed our [archives] section – it can be quite entertaining.

During our first three years, we’ve charted the changes, analyzed the trends, reported on the revolutions, and even documented the dubiousness of the most mesmerizing time in the young history of the programmable logic industry. From the beginning, we set out to be an engineer’s publication, dedicated to the notion that engineering is an exciting, challenging, and rewarding occupation – believing that engineers are some of the most important contributors to our global society. We also understand that, even though we engineers tend to be technically minded, we don’t deserve to be bored to death by dull dry technical diatribes droning on like dumbed-down datasheets. With that in mind, we try to make FPGA Journal articles not just informative but also entertaining, introspective, and even funny on occasion.

Today, we’re probably the most widely read programmable logic publication on the planet (and up to 28% more insightful than competitive 90nm publications). There are apparently somewhere north of 50,000 of you out there reading our publication regularly, commenting on our comments, watching our webcasts, and clicking on our banner ads. (Since we’re kinda coin-operated and depend on our sponsors for advertising revenue, we appreciate that last part.) While we’re on the topic, FPGA Journal also passed the million dollar revenue mark this year. While that may sound like only one ASIC re-spin for most of you, it means a lot to us. Now, we can afford to replace our TRS-80s with newfangled laptops, we can equip ourselves with electric lighting and indoor plumbing, and we’ve added more staff to help us keep track of all the goings-on in the rapidly expanding FPGA universe.

During the last year, our family has grown in another way too. We’ve added a sibling. Our newest publication, “Embedded Technology Journal,” is turning one year old today. We’re overjoyed with its early success! (OK, are the parents listening? No? Good. Actually, we’re pretty annoyed with the whole “younger sibling” thing. You know how it is – one day you’re the star of the family, you get all the best toys, all the attention is on you. The next thing you know, little super-duper comes along and everybody’s all Gaa Gaa Gaa. Pretty soon, your baby book hasn’t been updated in awhile, nobody shows up for your soccer game, and little smarty-pants is walking around in the latest designer fashions while you try to squeeze your big clompers into last-year’s Keds. Ooops – they’re coming back. Act casual…)

In addition to the success of our sister publication, we’ve sprouted a host of new features including a job board, webcasts, and a suite of “Insider” publications to keep PR and advertising folks up to speed on what we’re doing behind the scenes. With more of you asking for alternative means to access our stuff, we’ve also added RSS feeds as another view into our content. Now you can reach us through the website, through our weekly Journal Update newsletters, through our RSS feeds, and even print off our handy pdf files to read on the plane. We’re also working on additional, even more edgy, distribution channels, but we don’t want our competitors listening in too soon – mum’s the word.

In the coming year, we have even more cool stuff coming your way. For one thing, we’ve decided to give you a voice. Not an artist-quality one, of course — you won’t be auditioning for the Metropolitan Opera, and you probably won’t be a contestant on next year’s “Rockstar” reality show, but a voice nonetheless. Instead of all those reader comments just coming to our mailbox for our own private amusement, we’ve decided to add an FPGA Journal FORUMS where you can sound off in public about our outrageous misinterpretation of market trends, where we’re oblivious to the obvious superiority of your company’s amazing product as we naively fall victim to the brazen overblown marketing hype of your closest competitor. FPGA Journal FORUMS will also have interesting opinion polls and a venue where you can ask those nagging technical questions about the HDL compiler that keeps giving an error even though your code is obviously correct and the customer support guy just keeps… oh, wait – I’m missing a semicolon. Nevermind.

On the topic of e-mail, we realize that e-mail is becoming an increasingly challenging medium with spam and counter-spam technologies springing up, sometimes faster than our small staff can ignore them. We put a high value our integrity as citizens and beneficiaries of the online community and make every effort not to send unwanted e-mail, while at the same time working to get you the information you’ve requested. Now you can subscribe to each of our e-mail components separately, so you can fine tune your participation. If you want the latest newsletters, but don’t want to participate in our occasional online surveys, for example, you can opt-in to our newsletter list and opt-out of our survey list. Of course, we don’t recommend that, because then you wouldn’t be able to use part of that voice we just gave you in the previous paragraph.

As a tester, we’ll try out some of that new polling technology right now, with an “article of the year” question. We’ve whittled down the articles this year to just the ones that have netted the most responses from readers. Now, it’s up to you to pick one – your favorite, and send the rest packing down the walk of shame. You’re probably thinking “Oh, I’ll just let everybody ELSE vote.” Well, think again! If you don’t vote, we may just take that as a sign of apathy about your newly awarded voice and revoke your FORUMS privileges altogether.

Also, we need to say this now – there are NO write-in votes. That means you can’t nominate “World’s Best FPGA Article – Up to 53% More Interesting.” It was from May 2005. Now, we’re like one of those bands that has a new album out, and we play a concert with our new stuff, and the audience loves it, but keeps yelling, “Play Stairway to Heaven,” and the band is totally sick of that song even though it was great, and… Oh, sorry, we got carried away there. Ahem, without further ado, here are the nominees. (Envelope please):

This Engineer Walks Into a Bar… Debunking the Nerd Myth – January 24, 2006

Go, Stop, Yield – Dude! Where’s my Chip? – March 28, 2006

What Do You Tell Them? – Explaining a Complex Career – March 14, 2006

Death of the Hardware Engineer – A Dirge for the Digital Designer – April 18, 2006

Innovation Big and Small – Chapter 1 – The Adventures of Chuck and Roger – April 25, 2006

Security Blanket – Protecting Your System in an Age of Paranoia – June 20, 2006

System-Level Sideshow – ESL Eases FPGA Design – July 11, 2006

DAC Previsited – Dawn of the Design Tool Decade – July 18, 2006

Forgotten Battles – Holes in the Engineering Fossil Record – August 15, 2006

You can vote for your choice by clicking here to go straight to the poll. (Yes, you’ll have to register first; that’s just the way it works.)

We’d also like to take this opportunity to thank our awesome staff for their stellar performance in our third year. Laura Domela, Shirley Rice, Kayla Kurucz, Amelia Dalton, Rosemary Maguire, and Amy Malagamba have all worked tirelessly to bring you the FPGA Journal you have today. Keep sending them trade-show trinkets and inviting them to the Denali party at DAC and they’ll probably keep FPGA Journal coming your way for years.

Lastly, we’d like to thank you, our audience, for our very existence. Without your interest and participation, we wouldn’t be here, and the world of FPGAs would probably be just a little bit more boring…

Leave a Reply

featured blogs
Sep 29, 2023
Our ultra-low-power SiWx917 Wi-Fi SoC with an integrated AI/ML accelerator simplifies Edge AI for IoT device makers. Accelerate your AIoT development....
Sep 29, 2023
Cadence has become a contributor-level member of the Automotive Working Group in the Universal Chiplet Interconnect Express (UCIe) Consortium. Last year, the Consortium ratified the UCIe specification, which was established to standardize a die-to-die interconnect for chiplet...
Sep 28, 2023
See how we set (and meet) our GHG emission reduction goals with the help of the Science Based Targets initiative (SBTi) as we expand our sustainable energy use.The post Synopsys Smart Future: Our Climate Actions to Reduce Greenhouse Gas Emissions appeared first on Chip Des...
Sep 27, 2023
On-device generative AI brings many exciting advantages, including cost, privacy, performance and personalization '“ offering significant enhancements in utility, productivity and entertainment with use cases across industries, from the commonplace to the creative....
Sep 21, 2023
Not knowing all the stuff I don't know didn't come easy. I've had to read a lot of books to get where I am....

featured video

TDK PowerHap Piezo Actuators for Ideal Haptic Feedback

Sponsored by TDK

The PowerHap product line features high acceleration and large forces in a very compact design, coupled with a short response time. TDK’s piezo actuators also offers good sensing functionality by using the inverse piezo effect. Typical applications for the include automotive displays, smartphones and tablet.

Click here for more information about PowerHap Piezo Actuators

featured paper

Intel's Chiplet Leadership Delivers Industry-Leading Capabilities at an Accelerated Pace

Sponsored by Intel

We're proud of our long history of rapid innovation in #FPGA development. With the help of Intel's Embedded Multi-Die Interconnect Bridge (EMIB), we’ve been able to advance our FPGAs at breakneck speed. In this blog, Intel’s Deepali Trehan charts the incredible history of our chiplet technology advancement from 2011 to today, and the many advantages of Intel's programmable logic devices, including the flexibility to combine a variety of IP from different process nodes and foundries, quicker time-to-market for new technologies and the ability to build higher-capacity semiconductors

To learn more about chiplet architecture in Intel FPGA devices visit: https://intel.ly/47JKL5h

featured chalk talk

Automotive/Industrial PSoC™ High Voltage (HV) Overview
Sponsored by Mouser Electronics and Infineon
In this episode of Chalk Talk, Amelia Dalton and Marcelo Williams Silva from Infineon explore the multitude of benefits of Infineon’s PSoC 4 microcontroller family. They examine how the high precision analog blocks, high voltage subsystem, and integrated communication interfaces of these solutions can make a big difference when it comes to the footprint size, bill of materials and functional safety of your next automotive design.
Sep 12, 2023