editor's blog
Subscribe Now

And the Handoff Goes To…

When you think semiconductors, who comes to mind? Intel? What about back before Intel’s heyday? IBM? Fairchild? The baton got passed in the 80s, and Intel has managed to hang onto it. But not every company can hold on, and even those that do can’t take it for granted forever.

Friendster was once all the thing. Then, after some thrash, MySpace became the thing. Then it was handed off to Facebook. There are still those waiting to see how long before there’s yet another social media handoff.

With phones, Nokia once ruled. The iPhone changed that. And here we talk about more than just sales. In fact, this isn’t really about sales at all (even though, at the end of the day, EVERYTHING is about sales). This is about presence of mind. Who are the thought leaders? Who is setting the innovation pace?

And that’s a mantle that Apple has been able to wear for a long time. Particularly at conferences featuring human/machine interaction, Apple has been the “watch these guys” guy.

But the watchers appear to be shifting their gaze. For the first time, I heard another name used in the slot that, last year, would have contained “Apple.” It was a quick thing, easy to miss. A throwaway comment, even. It wasn’t on a slide, there was no press release, there was no passing of the baton. It was just a statement about… I don’t even remember what, specifically. But one of those “Here’s whom to watch” things. And the company was…. Samsung.

Who also won an innovation award at last week’s MEMS Executive Congress.

Granted, I heard another comment about Samsung throwing so much up against the wall that something will have to stick. Is that innovation? Does innovation involve only directed intelligent design? Or can there be some genetic innovation as well, where different features combine in different arrangements, and the best-selling survives?

We don’t pay so much attention in these pages to sales and such. So we haven’t made a big deal about whether Android was selling more than iPhone. But when the thought leaders change whom they look to as their Chief Thought Leader and someone new gets that title, that seems worthy of note.

Leave a Reply

featured blogs
Jun 18, 2021
It's a short week here at Cadence CFD as we celebrate the Juneteenth holiday today. But CFD doesn't take time off as evidenced by the latest round-up of CFD news. There are several really... [[ Click on the title to access the full blog on the Cadence Community sit...
Jun 17, 2021
Learn how cloud-based SoC design and functional verification systems such as ZeBu Cloud accelerate networking SoC readiness across both hardware & software. The post The Quest for the Most Advanced Networking SoC: Achieving Breakthrough Verification Efficiency with Clou...
Jun 17, 2021
In today’s blog episode, we would like to introduce our newest White Paper: “System and Component qualifications of VPX solutions, Create a novel, low-cost, easy to build, high reliability test platform for VPX modules“. Over the past year, Samtec has worked...
Jun 14, 2021
By John Ferguson, Omar ElSewefy, Nermeen Hossam, Basma Serry We're all fascinated by light. Light… The post Shining a light on silicon photonics verification appeared first on Design with Calibre....

featured video

Kyocera Super Resolution Printer with ARC EV Vision IP

Sponsored by Synopsys

See the amazing image processing features that Kyocera’s TASKalfa 3554ci brings to their customers.

Click here for more information about DesignWare ARC EV Processors for Embedded Vision

featured paper

An FPGA-Based Solution for a Graph Neural Network Accelerator

Sponsored by Achronix

Graph Neural Networks (GNN) drive high demand for compute and memory performance and a software only based implementation of a GNN does not meet performance targets. As a result, there is an urgent need for hardware-based GNN acceleration. While traditional convolutional neural network (CNN) hardware acceleration has many solutions, the hardware acceleration of GNN has not been fully discussed and researched. This white paper reviews the latest GNN algorithms, the current status of acceleration technology research, and discusses FPGA-based GNN acceleration technology.

Click to read more

featured chalk talk

Accelerating Physical Verification Productivity Part Two

Sponsored by Synopsys

Physical verification of IC designs at today’s advanced process nodes requires an immense amount of processing power. But, getting your design and verification tools to take full advantage of the compute resources available can be a challenge. In this episode of Chalk Talk, Amelia Dalton chats with Manoz Palaparthi of Synopsys about dramatically improving the performance of your physical verification process. 

Click here for more information about Physical Verification using IC Validator