Dear EE Journal Readers,

I think the issues raised by Jim Turley in his EE Journal article “Consider the Source“ are incredibly important.  I also wrote an EE Journal article “The Death of the Trade Press“ that discussed similar trends.

Today, some of the industry’s longest-running, most established publications are quietly changing their journalistic ethics behind the scenes.  In addition, a number of industry blogs have sprouted up that appear to be independent, objective information sources – yet they are 100% “pay-for-play” (hired specifically to write favorable content about the companies they cover).  

I posted this as a comment to Jim’s recent article, but I thought it deserved an open letter here on our editors’ blog as well.

Just to be clear – EE Journal will never be “pay-for-play”.

Our editorial will always be the most independent and objective we can make it. Our editorial goal is to serve you, our audience with accurate information, and useful analysis and insight (and the occasional good joke, of course).

Sponsored content on our site will always be clearly marked “Sponsored”.

We appreciate and respect our sponsors and advertisers, of course. But, without our loyal audience, we’d have nothing of value to sell. My commitment to you – our audience – is to continue to provide you with unbiased, useful, and critical editorial.

Those who claim that the “media is changing” and that unbiased journalism is no longer possible – are confusing their own failure to adapt from the economics of print to the economics of online with the type of content they produce. We have been 100% “new media” (no print) since we were founded 10 years ago.

It is most definitely possible to run a profitable trade publication online with traditional journalistic ethics.

Thank you for reading EE Journal!

Kevin Morris
Editor-in-chief EEJournal.com
President, Techfocus Media, Inc.