editor's blog
Subscribe Now

An Open Letter to EE Journal Readers

Dear EE Journal Readers,

I think the issues raised by Jim Turley in his EE Journal article “Consider the Source are incredibly important.  I also wrote an EE Journal article The Death of the Trade Press that discussed similar trends.

Today, some of the industry’s longest-running, most established publications are quietly changing their journalistic ethics behind the scenes.  In addition, a number of industry blogs have sprouted up that appear to be independent, objective information sources – yet they are 100% “pay-for-play” (hired specifically to write favorable content about the companies they cover).  

I posted this as a comment to Jim’s recent article, but I thought it deserved an open letter here on our editors’ blog as well.

Just to be clear – EE Journal will never be “pay-for-play”.

Our editorial will always be the most independent and objective we can make it. Our editorial goal is to serve you, our audience with accurate information, and useful analysis and insight (and the occasional good joke, of course).

Sponsored content on our site will always be clearly marked “Sponsored”.

We appreciate and respect our sponsors and advertisers, of course. But, without our loyal audience, we’d have nothing of value to sell. My commitment to you – our audience – is to continue to provide you with unbiased, useful, and critical editorial.

Those who claim that the “media is changing” and that unbiased journalism is no longer possible – are confusing their own failure to adapt from the economics of print to the economics of online with the type of content they produce. We have been 100% “new media” (no print) since we were founded 10 years ago.

It is most definitely possible to run a profitable trade publication online with traditional journalistic ethics.

Thank you for reading EE Journal!

Kevin Morris
Editor-in-chief EEJournal.com
President, Techfocus Media, Inc.

Leave a Reply

featured blogs
Jul 20, 2024
If you are looking for great technology-related reads, here are some offerings that I cannot recommend highly enough....

featured video

Larsen & Toubro Builds Data Centers with Effective Cooling Using Cadence Reality DC Design

Sponsored by Cadence Design Systems

Larsen & Toubro built the world’s largest FIFA stadium in Qatar, the world’s tallest statue, and one of the world’s most sophisticated cricket stadiums. Their latest business venture? Designing data centers. Since IT equipment in data centers generates a lot of heat, it’s important to have an efficient and effective cooling system. Learn why, Larsen & Toubro use Cadence Reality DC Design Software for simulation and analysis of the cooling system.

Click here for more information about Cadence Multiphysics System Analysis

featured paper

Navigating design challenges: block/chip design-stage verification

Sponsored by Siemens Digital Industries Software

Explore the future of IC design with the Calibre Shift left initiative. In this paper, author David Abercrombie reveals how Siemens is changing the game for block/chip design-stage verification by moving Calibre verification and reliability analysis solutions further left in the design flow, including directly inside your P&R tool cockpit. Discover how you can reduce traditional long-loop verification iterations, saving time, improving accuracy, and dramatically boosting productivity.

Click here to read more

featured chalk talk

GaN FETs: D-Mode Vs E-mode
Sponsored by Mouser Electronics and Nexperia
The use of gallium nitride can offer higher power efficiency, increased power density and can reduce the overall size and weight of many industrial, automotive, and data center applications. In this episode of Chalk Talk, Amelia Dalton and Giuliano Cassataro from Nexperia investigate the benefits of Gan FETs, the difference between D-Mode and E-mode GaN FET technology and how you can utilize GaN FETs in your next design.
Mar 25, 2024
16,642 views