editor's blog
Subscribe Now

Exploiting the IoT

There’s technology and then there’s marketing. Properly done, they work well together. But there are times when the marketing gets ahead of the technology and times when it can actually be behind the technology. In both cases, it can be intentional or inadvertent.

We’ve talked about the META processor from Imagination Technologies (IMG), both generically and with respect to its threading capabilities. Still, IMG have intentionally focused their messaging on the larger functions that include a processor; they have done little to specifically promote the META brand on its own. In this regard, the META marketing has remained in the shadows even as the technology itself was given their full attention.

In a conversation with them at ESC, they noted that this will change. They see an opportunity to make specific processor inroads using the technology that they’ve been honing for years. You might think it’s foolhardy to jump in against the likes of ARM or MIPS at this juncture, and IMG would agree. There’s little stomach for going head-to-head against these guys in their well-entrenched markets, defended by giant, impenetrable walls built out of millions of lines of legacy code.

Instead, they see the Internet of Things (IoT) as their ticket. This is a fresh domain, meaning that there’s not a lot of existing code in place. It requires smaller processors, making those a natural focus. They have processors that can work at the application level, but competing at that level takes them head-to-head with the big incumbents, so they’re laying a bit low on such devices until, perhaps, they have carved more space out for themselves within their more accessible target region.

Of course, the IoT needs more than processors, and IMG is also putting forward the supporting IP necessary to complete a solution. Services like FlowWorld also contribute to the overall picture.

You can see more about what they have to say on the matter in their recent news release.

Leave a Reply

featured blogs
Jan 20, 2020
As you probably know, discrete wire component data is quite a bit different than just standard socket and terminal mating relationships. When we look at how Samtec approaches discrete wire products, there are several components involved. We not only sell the assemblies, but w...
Jan 20, 2020
My latest video blog is now available. This time I am looking at operating systems for embedded applications and how you go about selecting one. You can see the video here or here: Future video blogs will continue to look at topics of interest to embedded software developers....
Jan 17, 2020
I once met Steve Wozniak, or he once met me (it's hard to remember the nitty-gritty details)....
Jan 17, 2020
[From the last episode: We saw how virtual memory helps resolve the differences between where a compiler thinks things will go in memory and the real memories in a real system.] We'€™ve talked a lot about memory '€“ different kinds of memory, cache memory, heap memory, vi...

Featured Video

RedFit IDC SKEDD Connector

Sponsored by Wurth Electronics and Mouser Electronics

Why attach a header connector to your PCB when you really don’t need one? If you’re plugging a ribbon cable into your board, particularly for a limited-use function such as provisioning, diagnostics, or testing, it can be costly and clunky to add a header connector to your BOM, and introduce yet another component to pick and place. Wouldn’t it be great if you could plug directly into your board with no connector required on the PCB side? In this episode of Chalk Talk, Amelia Dalton chats with Ben Arden from Wurth Electronics about Redfit, a slick new connector solution that plugs directly into standard via holes on your PCB.

Click here for more information about Wurth Electronics REDFIT IDC SKEDD Connector