editor's blog
Subscribe Now

iPad Leveling Off?

The iPad may already be hitting its midlife crisis. According to financial insiders at JP Morgan Chase, component suppliers and manufacturing partners are being told to scale back their orders for the fourth quarter of this year. If true, that would be the first time that iPad production levels have gone backward.

The cutback is hefty, too: down 25%, from a planned 17 million iPads to just 13 million units. This amid widespread accolades for the latest iGizmo and a lack of any serious competitors. If the iPad was losing ground to, say, HP, IBM, or Amazon tablets that might make sense, but the iPad effectively has no competitors, so a cutback in supply-chain orders signals an expected drop in total sales.

What’s up? Has the iPad already peaked after only a few years? Now that the early adopters have snapped up theirs, it’s possible that demand from “normal” people just isn’t materializing the way Apple expected. Another possibility is that Apple is readying a new iPad 3 version and doesn’t want to be stuck with unsold iPad 2 models after Christmas.

Tablet computers are a tricky thing. They’ve been around for a long time (remember the Convergent WorkSlate?) but have never been especially popular. Even now, tablets like the iPad seem more like fun consumer devices than serious work computers. And maybe that’s okay. There’s no rule that says tablets have to replace PCs. Maybe they’re an adjunct to traditional computers and not a replacement. Either way, Apple seems to think that this particular version may have already past its prime.

Update: not surprisingly, other Wall Street analysts don’t agree. They’re claiming that either Apple has shifted its production forward from 4Q into 3Q in anticipation of holiday sales, or that there’s no downturn at all. Naturally, Apple itself isn’t saying.  

Leave a Reply

featured blogs
Sep 19, 2024
I just saw an awesome presidential debate remix video by David Scott (a.k.a. the Kiffness). I'd never heard of David before. I'll never forget him now....

featured paper

A game-changer for IP designers: design-stage verification

Sponsored by Siemens Digital Industries Software

In this new technical paper, you’ll gain valuable insights into how, by moving physical verification earlier in the IP design flow, you can locate and correct design errors sooner, reducing costs and getting complex designs to market faster. Dive into the challenges of hard, soft and custom IP creation, and learn how to run targeted, real-time or on-demand physical verification with precision, earlier in the layout process.

Read more

featured chalk talk

Reliability: Basics & Grades
Reliability is cornerstone to all electronic designs today, but how reliability is implemented and determined can vary widely by different market segments. In this episode of Chalk Talk, Amelia Dalton and Sam Accardo from the YAGEO Group explore the definition of reliability for electronic components, investigate the different grades of reliability offered by the YAGEO Group and the various steps that the YAGEO Group is taking to ensure the greatest reliability of their components.
Aug 15, 2024
16,603 views