Good discussion Bryon. Any good strategy is bigger than any one person or any one company. I believe EDA360 makes perfect sense. The day after it was published, I called John Bruggeman to thank him for spending more money educating the market than I could ever dream of spending. I got to know him a bit after that call, and found him to be a breath of fresh air in EDA. At Atrenta, we have used the SoC Realization part of EDA360 to describe what we do and why it matters. The label fits. It simply feels right and customer reactions have been quite positive. I hope others will keep the message alive – the concepts articulated there can help us all.