industry news
Subscribe Now

Audi Selects Microchip’s MOST150 Technology for New Audi TT Virtual Cockpit System

CHANDLER, Ariz., April 20, 2015 [NASDAQ: MCHP] — Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced that AUDI AG is networking the Audi virtual cockpit system in its new TT Models using MOST® technology. Specifically, it is deploying Microchip’s OS81118 MOST150 Intelligent Network Interface Controller (INIC), which provides 150 Mbps performance, supports all MOST network data types, and includes a High Speed USB 2.0 interface (PHY/HSIC) to seamlessly connect with the virtual cockpit’s System-on-Chip processor.

To date, more than 150 million MOST devices have been installed in over 180 car models since 2001. AUDI AG and a host of other automakers have consistently chosen this technology for their infotainment networks because it provides high-bandwidth transport and audio streaming, software downloads, Ethernet Packet/Internet Protocol (IP), Synchronous, Isochronous and Control data with zero processor overhead, and proven electromagnetic-compatibility (EMC) behavior. This EMC performance is particularly good when combined with the optical physical layer that is utilized in the new Audi TT models. The MOST150 standard offers dedicated data channels with dedicated, application-specific hardware interfaces to simplify communication system designs and significantly reduce MCU software overhead. MOST technology also provides ultra-fast startup for immediate access to the vehicle’s multimedia systems.

The MOST Cooperation standards enable automotive OEMs and their Tier 1 suppliers with a proven and well-supported methodology for defining and implementing their infotainment systems, including a standard physical layer and a robust method for system management and control with superior reliability and Quality of Service (QoS). Using MOST technology also results in reduced weight for easier compliance with environmental regulations.

“We are excited that Audi once again adopted MOST technology in its new TT car models,” said Dan Termer, vice president of Microchip’s Automotive Information Systems Division. “We are also grateful for Audi’s contribution to the development of our OS81118 INIC, which is a great example of the many successful cooperative efforts between Audi and Microchip.”

To learn more about Microchip’s MOST technology products, visit: http://www.microchip.com/MOST-042015a.

Follow Microchip

About Microchip Technology

Microchip Technology Inc. (NASDAQ:  MCHP) is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at http://www.microchip.com/Homepage-042015a.

Leave a Reply

featured blogs
May 2, 2024
I'm envisioning what one of these pieces would look like on the wall of my office. It would look awesome!...

featured video

MaxLinear Integrates Analog & Digital Design in One Chip with Cadence 3D Solvers

Sponsored by Cadence Design Systems

MaxLinear has the unique capability of integrating analog and digital design on the same chip. Because of this, the team developed some interesting technology in the communication space. In the optical infrastructure domain, they created the first fully integrated 5nm CMOS PAM4 DSP. All their products solve critical communication and high-frequency analysis challenges.

Learn more about how MaxLinear is using Cadence’s Clarity 3D Solver and EMX Planar 3D Solver in their design process.

featured paper

Designing Robust 5G Power Amplifiers for the Real World

Sponsored by Keysight

Simulating 5G power amplifier (PA) designs at the component and system levels with authentic modulation and high-fidelity behavioral models increases predictability, lowers risk, and shrinks schedules. Simulation software enables multi-technology layout and multi-domain analysis, evaluating the impacts of 5G PA design choices while delivering accurate results in a single virtual workspace. This application note delves into how authentic modulation enhances predictability and performance in 5G millimeter-wave systems.

Download now to revolutionize your design process.

featured chalk talk

Exploring the Potential of 5G in Both Public and Private Networks – Advantech and Mouser
Sponsored by Mouser Electronics and Advantech
In this episode of Chalk Talk, Amelia Dalton and Andrew Chen from Advantech investigate how we can revolutionize connectivity with 5G in public and private networks. They explore the role that 5G plays in autonomous vehicles, smart traffic systems, and public safety infrastructure and the solutions that Advantech offers in this arena.
Apr 1, 2024
4,230 views