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CEVA and Idea! Electronic Systems Partner to Deliver Software-Based ISDB-T Solution for DTV Demodulation

MOUNTAIN VIEW, Calif., December 15, 2011 – CEVA, Inc. (NASDAQ: CEVA); (LSE: CVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores today announced a new software-based product offering for multi-standard DTV demodulation based on its CEVA-XC DSP core. The company has partnered with Idea! Electronic Systems to develop a complete, ISDB-T solution based on a multi-standard reference architecture, including ISDB-T software library functions, ISDB-T PHY software IP, a universal front-end engine and FEC accelerators. CEVA and Idea! will demonstrate the solution demodulating an ISDB-T live signal at CES 2012 in Las Vegas, from January 10-13th, 2012.

“Our partnership with Idea! delivers a software-based ISDB-T solution for customers that enables significant cost efficiencies and shortens design cycles for DTV demodulation,” said Eran Briman, vice president of marketing at CEVA. “Their market-proven expertise in ISDB-T demodulation was at the forefront of our decision to partner with them. Our multi-standard DTV reference architecture also supports additional demodulation standards such as DVB-T2, DVB-T and DTMB via software upgrades, enabling a single, reusable architecture for universal DTV designs.”

CEVA’s partnership with Idea! centers around the ISDB-T demodulation standard which is widely adopted in South America and Japan. The demonstration of this solution at CEVA’s meeting suite during CES 2012 will be a world first for real-time, software-based DTV demodulation running on a single, programmable DSP engine. CEVA’s new ISDB-T library functions are specifically optimized to run on the CEVA-XC, the industry’s most widely adopted DSP core for software-defined communications processing. These libraries further enhance CEVA’s software-defined radio (SDR) strategy based around the CEVA-XC, which aims to reduce development costs and time-to-market for communication processor designs.

“We are pleased to partner with CEVA to deliver a compelling, highly integrated ISDB-T demodulation solution for the DTV market,” said Valdiney Pimenta, CEO of Idea!. “Our best-in-class ISDB-T IP is an excellent fit for their multi-standard DTV reference architecture, leveraging the performance of the CEVA-XC DSP to deliver outstanding performance. We look forward to continued cooperation with CEVA as we address future requirements in the burgeoning DTV demodulation market.”

CEVA’s software-based DTV demodulation strategy eliminates the requirement to have dedicated silicon for each region-specific demodulation standard in a multi-standard DTV solution today. Leveraging the fully programmable CEVA-XC DSP, every existing and future DTV demodulation standard can be supported in software rather than hardware, significantly reducing the die size, design complexity and cost of multi-standard DTV demodulation solutions. In addition, the CEVA-XC processor can support any other air interface to further differentiate the product, including LTE, HSPA+ and WiFi.

Availability

The software-based ISDB-T solution for DTV demodulation, including the CEVA-XC DSP, ISDB-T software library and ISDB-T PHY software IP is available for licensing today. For more information, contact info@ceva-dsp.com.

To learn more about CEVA-XC, visit www.ceva-dsp.com/CEVA-XC-Family.html.

About Idea! Electronic Systems

Idea! Electronic Systems is a leading engineering design-house specializing in advanced IP for the telecommunication and Digital TV industries. The company’s best-in-class technology and IP portfolio includes complex DTV hardware and software modulators and demodulators for a variety of standards including DVB-S, DVB-S2, DVB-C and ISDB-T, as well as other components of the Digital TV system such as FEC IPs. Idea!’s design methodology is strongly based on the best industry design practices, and is focused on stringent IP-core verification and reuse processes. For more information, visit www.idea-ip.com.

About CEVA, Inc.

CEVA is the world’s leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA’s IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia (HD video, Image Signal Processing (ISP) and HD audio), voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2010, CEVA’s IP was shipped in over 600 million devices, powering handsets from 7 out of the top 8 handset OEMs, including Nokia, Samsung, LG, Motorola, Sony Ericsson and ZTE. Today, more than one in every three handsets shipped worldwide is powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.

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