The most successful companies are ones that are never satisfied with the status quo. They are too busy looking for ways to improve their products, personnel, and experience for their customers.
There are many approaches a company can take to improve itself. For us, it meant trying something revolutionary that would arm our employees with a new skill set, bring our technical and non-technical teams closer together, and provide the entire company with a deeper understanding and appreciation of what we do.
To accomplish this, we set an ambitious goal of having all of our employees learn how to write code in 2012.
Three months ago, we announced to our 60-person company that each employee was going to learn how to code in 2012. We named the initiative the “Codinization Project”. After the initial moments of surprise in the room faded, I explained to our employees the reasons why we were undertaking this initiative.
via Venture Beat
April 27, 2012
