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Why AMD is staying out of the Internet of Things chip market

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John Byrne has a tough job. As senior vice president and general manager of Advanced Micro Devices’ Computing and Graphics Business Group, he has to go head-to-head against Intel, the world’s largest chip maker. That means that AMD has to be more focused and selective when it comes to designing its computer processors and graphics chips.

AMD isn’t doing much in the Internet of Things, which is Intel’s major expansion area. But Byrne notes that the PC chip market is still a $40 billion a year opportunity. He said that AMD has to execute on its upcoming Carrizo family of accelerated processing units (APUs), which will be focused on the mobile computing market. About 300 million PC processors and 90 million graphics chips are sold each year, and Byrne wants AMD to get its fair share of those sales.

“I’m not in the business to lose money,” Byrne said, in reference to whether AMD will go into the Internet of Things chip market.
via Venture Beat

Continue to Interview with John Byrne 

Image: AMD’s Eyefinity powers three displays.
Image Credit: Dean Takahashi

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