Today’s BIG winners have one thing in common: an information-centric approach to creating customer value. Google did it with AdWords. Apple did it with iTunes. Walmart did it with logistics. You can do it too.
On Oct. 27 in New York City, The Advertising Research Foundation is hosting a one-day master class in deriving insights, bringing in speakers from NASA, the United Nations and several Fortune 500 companies to discuss and debate the creative use of information for business breakthrough. These world-class minds will tell us how they think and how you can address your toughest issues using advanced analytics. via GigaOM
