Wearable tech has become a popular focus for some of the leading tech companies, but sports brands have been experimenting with the category and bringing real products to the market for several years. Now one of sports’s best known equipment brands, Under Armour, has unveiled a video spot that shows off its current innovations, as well as a tantalizing look at what they envision for the future.
The commercial series is titled “I Will” and its central message focuses on using technology to measure and enhance sports and fitness performance.
via DVICE
