Do you ever feel like ads are speaking to you? Well, new talking windows ads for Sky Go—a mobile streaming service—literally speak to you using bone conduction technology.

So you’re just riding the train, commuting home, and you lay your head against the window and close your eyes for a minute. Just as you drift off, you hear the window ask you, “are you bored?” But no one else around you hears the ad. Are you losing it? Nope. A Sky Go module attached to the window was sending out high-frequency oscillations that were transmitted to your brain, which interpreted them as sound.
via Gizmodo

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