SAN FRANCISCO — Philip Rosedale tried to change the nature of play with Second Life, a virtual world of colorful online avatars that got a lot of attention a few years ago.

Now he wants to change the nature of work.

While Second Life is still around, it never lived up to its hype. But Mr. Rosedale, 43, is back with a new business called Coffee and Power, where people buy and sell most any kind of task, like making Halloween costumes or writing sophisticated software.

To prove his … Read More → "Work exchange site aims to get jobs done"